You’ve probably asked it before: “Will paid ads even work for me?”

The honest answer? Maybe. But not if your mindset, strategy, or expectations are off.

In this episode, we break down what it really takes to run profitable ads in e-commerce. Most founders either waste money or avoid ads completely. We’ll show you how to skip both of those mistakes.

We’re talking:

💡 The mindset shift that separates scaling brands from stuck ones


⚖️ The real difference between organic and paid (and why you need both)


📈 The one metric you're ignoring that could change everything


🔁 Why testing and tweaking are part of the game


✅ What to fix before you spend a single dollar on ads

We’ll also share real client wins, clear up common ad myths, and give you the straight-up truth about why your ad budget might not be the real issue.