Summary

Eme Bassey discusses lead magnets, particularly focusing on email mini courses as an effective strategy for building email lists and engaging with potential customers. She emphasizes the importance of providing value upfront, building trust, and creating lasting relationships with subscribers. The discussion covers various benefits of email mini courses, including their ability to attract ideal clients, educate about the business approach, and serve as a long-term marketing tool.

Chapters

00:00 Introduction to Lead Magnets

03:41 Understanding Email Lists and Service Providers

06:22 The Swiss Army Knife of Lead Magnets

09:18 Creating Value with Email Mini Courses

12:41 Building Trust and Authority

15:28 Qualifying Your Audience

18:27 Selling Without Being Pushy

21:20 Long-Term Benefits of Email Mini Courses

24:16 Conclusion and Next Steps

Takeaways

• Lead magnets are essential for building an email list.
• Email lists are more effective than social media for business.
• An email mini course is a versatile lead magnet.
• Providing value upfront builds trust with potential clients.
• Email mini courses can educate subscribers about your approach.
• They help filter out non-ideal clients from your list.
• Creating a mini course allows for ongoing engagement with subscribers.
• Once created, a mini course can be used indefinitely.
• Email courses can nurture leads and convert them into customers.

Building a relationship through email courses is key to long-term success.

Keywords: Keywords

lead magnets, email marketing, email list, mini courses, audience building, online business, trust building, marketing strategies, content marketing, customer engagement

Website:

www.emailwriterslab.com

Book a strategy call: https://tidycal.com/emailwriterslab/20min-strategy

In this conversation, Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. Bassey discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice.

Takeaways

Belief in God has been a guiding force in my life.

Storytelling became an obsession after taking a course.

Knowledge is different from understanding; interaction is key.

Teaching storytelling is about teaching humanity.

The Vivid Story Method simplifies storytelling for marketing.

Without understanding, storytelling becomes just a tactic.

Personal stories create deeper connections with audiences.

The book serves as a foundation for storytelling success.

Engagement with the material is essential for growth.

Storytelling transforms marketing into a meaningful connection.

Chapters

00:00 Faith and Inspiration Behind the Book

01:14 The Journey to Storytelling

04:45 Understanding Storytelling in Marketing

08:04 The Vivid Story Method Explained

12:37 Bringing the Vivid Story Method to Life

16:03 Podcast Outro - Olabassey.wav

Eme Bassey shares the profound journey of writing her book, The Vivid Story Method, which took four years to complete. She reflects on the persistence of the idea and how it chose her, emphasizing that some creations are not just about the creator but about serving a greater purpose. The conversation explores the importance of patience in the creative process and the responsibility of bringing valuable ideas into the world.

Eme discusses the three fundamental shifts she is making to rebuild her business: taking full responsibility for her choices, simplifying her niche and messaging, and focusing on actions rather than outcomes. She also shares the tools she is using to support her new direction, emphasizing the importance of starting over with a smarter approach.

This month Neil celebrates 25 years since he made his first online sale!

We talk about his journey and get insight on the opportunities and challenges of being an ambitious online entrepreneur today.

Neil Stafford is The Founder and Creator of The Training Vault and The New Smarter Way for online business.

Neil made his first sale online back in May 1998, launched his first online membership site in 2003 and started helping and training other ambitious Entrepreneurs in December 2000.

As well as his own online sales, he's helped thousands of entrepreneurs around the world sell millions of Dollars of their products, programs and services.

Resources Mentioned

Freelancer to CEO Virtual Summit

Neil Stafford's Website

Devin Brinkley, MBA, is the founder of Creative Gravity Social Media Agency. 

She graduated from the University of Maryland Global Campus with a Bachelor’s degree in Communications and a Master’s in Business Administration.

Devin has over 13 years of experience in Corporate Healthcare including data and analytics, operations, marketing and training. She has specialized in social media marketing for over 6 years and helps businesses in various industries including healthcare, dining, retail, podcasting and more.

Creative Gravity Social Media Agency helps entrepreneurs, organizations, and businesses navigate through the social platform world to increase brand awareness and multiply profits.

Resources Mentioned

Freelancer to CEO Virtual Summit

Devin's Social Media Agency

Maryann Udel, CEO of Sheltering Tree 

Maryann Udel is a best-selling author, speaker and certified Life and Business Coach, experienced in managing corporate and individual loss. She guides businesses and individuals through major transitions. 

Within companies, she has served as an independent, confidential resource for all individual contributors (entry-level employee to CEO) when faced with loss. She offers lunch & learn sessions, webinars, retreat sessions, and workshops on various topics related to change, loss and grief. 

Whether it’s assisting a business through a restructure, leading her Reclaim Your Life Mastermind group program, or working with individuals dealing with the death of a loved one, an illness, a divorce, a break-up, or job loss – she helps them make peace with the past and live fully in the present so that they can embrace the promise of their future.

Mentioned in the podcast:

Freelancer to CEO Virtual Summit

Maryann's website

Guest Bio:

Melissa McFarlane is an internationally-recognized coach with over 30 years of experience in entrepreneurship, and business, personal and professional coaching. 

At Creative Successful Entrepreneurs, Melissa helps creative visionaries and mavericks start and grow successful businesses they love.

Melissa's model of business coaching has helped thousands and is proven to lift struggling business owners beyond survival to earn 6-7 figures, while working fewer hours in radically more enjoyable ways.

Working in private and elite small group environments, Melissa helps her clients to create new personal and professional visions, define timelines and action plans, learn skills, assemble support, maintain accountability and ultimately make good on the promise of their talent. Melissa sees what you can be, do and have, and has a clear model for achieving it.

Episode Description:

Meet Melissa, hear her backstory and learn her approach to coaching that has helped thousands of creative entrepreneurs rethink their business and finally succeed in earning 6 and 7 figures from their gifts and talents - even the most obscure niches.

Becca Mai is a business strategist for Wedding Pros and she will be sharing how she helps her clients streamline and systemise their businesses.

This is one of those podcast episodes where I just had to take notes. I learned so much from Becca Mai. In this episode, we get to know Becca and get a taster of what to expect at the Freelancer to CEO Summit as well as delving into the importance of her topic.

She speaks about how she got started, living and working with an invisible illness (MS) and why we need systems in our businesses. We explore how to think about and approach the process as well as how to get started.

At Freelancer to CEO Summit, Becca Mai will be speaking about the  first 3 things to do to systemise and streamline your business. You don’t want to miss it. Https://freelancertoceo.heysummit.com 

Discover a better way to build your network with Sara Alepin.

Sara is the founder and CEO of District Bliss, an organisation that organises networking events and collaborations between women from all over the world.

Sara is a master connector.