Established brands that are already making 5-6 figure months are pretty much established and have a proven track record. To stay competitive in the market and reach new customers, one should do paid advertisements (i.e. Google ads, Facebook, etc).

However, many DTC brand owners, according to Cameron Collins, an e-commerce digital marketer, often underestimate the power of email/SMS marketing. It is something people should focus on to get an extra 15-30% revenue growth on essential autopilot. 

Once this is established then one can decide, according to their budget, which platform to advertise on and scale to new heights!