Embedded Executive Podcast

Ken Briodagh and Pramit Nandy of Microchip talk robotics, Physical AI, and Edge at embedded world North America.

Ken Briodagh and Dustin Seeto of Premio talk tech trends at embedded world North America 2026

AI consumes a lot of power simply because it requires a lot of compute to handle AI calculations. If you could reduce the amount of compute that’s needed to handle those calculations, you could reduce the power that’s required. It sounds simple, but I assure you, it’s anything but. 

However, the developers at Velaura AI feel that they have cracked the code, so to speak, in reducing the power needed to run AI computers. 

To understand how they’ve done it, and what it means for the future of AI, check out this week’s Embedded Executives podcast, where I spoke to Sanjay Gupta, the Co-founder & President of Velaura AI.

Ken Briodagh of Embedded Computing Design finds out all about the machine vision and inspection systems from EverFocus at embedded world North America

You are likely familiar with the Z-Wave Alliance, a standards development organization that is dedicated to developing and advancing Z-Wave wireless technology. What you may not be aware of is all the work that’s going on behind the scenes at the organization, as well as what’s coming in the near future. 

To help rectify that, for you as well as for me, I spoke to Avi Rosenthal, the Board Chairman for the Alliance, on this week’s Embedded Executives podcast.

AI is front and center in so many conversations these days. However, we tend to focus on the processing element when it comes to AI. While that element is vital to the growth of AI, there’s another area just as important and somewhat under the radar. And that’s power. We need a way to efficiently power these huge processing elements. 

To try and move the needle of the power front, I spoke to Nick Comfoltey, the Vice President of Home & Industrial IoT End Markets at GlobalFoundries on this week’s Embedded Executives podcast. Nick has a great understanding of why power doesn’t get the share of the spotlight that it deserves, and more importantly, what needs to happen to ensure that sufficient power is delivered.

The term software-defined vehicle (SDV) is not new, not even close. The technology has been around for a long time, and you could argue it has been in place and in use for a long time. But the vision goes so far beyond what we have seen to date. And to me, that’s pretty disappointing. 

To gauge whether my opinion was accurate and, if so, why that’s the case, I spoke to Andrew Hunter, a Senior Vice President with Infineon Technologies on this week’s Embedded Executives podcast.

Many engineers have been in their current positions for a long time. In many instances, that’s a great thing. But it could mean that you’re missing out on a great opportunity. That said, where do you turn if you’re “job shopping,” and if you get an interview, what do you do? 

To answer these questions, and many more, I spoke to Marcus Webster, the Founder and president of Webster and Webster Associates, on this week’s Embedded Executives podcast.

Watch the video interview here: https://youtu.be/fuCZ4FIukfA

Jeremy Werner, the Senior VP and GM for the Core Data Center Business Unit of Micron, gave the Keynote Address at the recent Future of Memory and Storage conference. I was not able to attend, so I asked Jeremy to join me on this week’s Embedded Executives podcast and walk me through some of the points that he made. We discussed the “memory wall” we're about to hit, and the solutions to avoid hitting the wall. He said, “memory is the new architecture,” which needed an explanation. 

Jeremy had much to say about the power and other resources that are needed to drive data centers and fabs, which can be quite controversial. Interestingly, Micron is investing in many of the communities that it builds in. It was very encouraging to hear some of these facts. When you’re done with the podcast, check out the video and press release for more info.

One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself. 

I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.