<p>Richard Lind is about seven months into his role as CEO of <a href='https://www.iar.com/'>IAR Systems</a>, one of the leaders in embedded development tools. One of his biggest competitors has a huge advantage—their tool is free! Or is it really? That’s the question I asked of Richard, and he had a very interesting response in this week’s <a href='https://www.embedded-computing.com/embedded-executive'>Embedded Executives podcast</a>.</p>

Richard Lind is about seven months into his role as CEO of IAR Systems, one of the leaders in embedded development tools. One of his biggest competitors has a huge advantage—their tool is free! Or is it really? That’s the question I asked of Richard, and he had a very interesting response in this week’s Embedded Executives podcast.

<p>Richard Lind is about seven months into his role as CEO of <a href="https://www.iar.com/" rel="noopener noreferrer">IAR Systems</a>, one of the leaders in embedded development tools. One of his biggest competitors has a huge advantage—their tool is free! Or is it really? That’s the question I asked of Richard, and he had a very interesting response in this week’s <a href="https://www.embedded-computing.com/embedded-executive" rel="noopener noreferrer">Embedded Executives podcast</a>.</p>

Embedded Executive: Richard Lind, CEO, IAR Systems

<div>Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike.&nbsp; Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.</div>

Technology

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike.  Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike.&nbsp; Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

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Embedded Executive: Richard Lind, CEO, IAR Systems

Embedded Executive: Richard Lind, CEO, IAR Systems

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