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In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care.

Next, Rich and Vin return for another Dev Talk, featuring Tim Blazytko, emproof’s Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the art and science of reverse-engineering, sharing insights from the field.

But first, Rich and Ken kick off the episode by unpacking some intriguing acquisitions in the computer components industry, shedding light on their implications for embedded computing.

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In this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures.

Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up.

But first, Rich and I examine Moore’s Law and whether the push for ever-smaller chips is truly the best path forward.

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In this episode of Embedded Insiders, we’re joined by Jonathan Moore, Director of Advanced Systems at Exida, and John Ellis, USA President and Head of Product at Codethink. These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards.

But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn’t attend. They’ll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the future. 

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In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift.

Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software.

But first, Rich and Ken kick things off with a look at what’s in store for embedded world 2025, and a recent announcement involving Apple’s first custom modem chip for iPhones.

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On this episode of Embedded Insiders, Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology.

Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. 

But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They’re also sharing some information ahead of embedded world 2025

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On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design.

Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio. Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems.

But first, Rich and Ken discuss recent developments involving China, the U.S., and AI.

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In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures.

Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice?

But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies.

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In this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe’s investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe’s chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients.

Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape.

But first, Rich and Ken delve into the ongoing potential pitfalls and challenges U.S. manufacturers may encounter with the CHIPS Act. What could these developments mean for developers and the future of the semiconductor industry? Stay tuned.

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In this episode of Embedded Insiders, we dive into the challenges and solutions shaping AI and identity verification. Pavel Goldman-Kalaydin, Head of AI and Machine Learning at Sumsub shares how his team is tackling deepfake threats while addressing privacy and ethics concerns with cutting-edge, AI-driven tech.

Later, Rich and Vin chat with Maher Matta, President of the Americas at Infineon Technologies. From his early days as a bench engineer to leading a thriving tech powerhouse, Maher shares the highs, lows, and lessons from his remarkable journey.

But first, Rich and Ken break down the latest AI news featuring two industry giants. 

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On this episode of Embedded Insiders, Editor-in-Chief, Ken Briodagh, sits down with Patrick Soheili and Kevin Donnelly of Eliyan to highlight the company's new Chiplet Interconnect PHY at 64Gbps in 3nm Process. The multi-die interconnect evolution marches on and Eliyan is getting a lot of attention for its ability to deliver performance and bandwidth like this in either standard or advanced packaging.

Next, Rich is joined by Sayeed Ahmed, director at Infineon Technologies, to discuss the electrification of software-defined vehicles, according to Ahmed, there are still some tradeoffs and issues to be solved.

But first, Rich gives us a sneak peek into his trip to Munich for electronica 2024. Stay tuned to hear about the sessions and the top innovators of our Best-in-Show awards. 

For more information, visit embeddedcomputing.com