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In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh talks with Lancelot Hu, Director of Automotive and Embedded Solutions at Silicon Motion. Hu oversees SMI’s eMMC, UFS, and embedded product lines, and the conversation explores how Silicon Motion supports embedded, industrial, and automotive customers through advanced flash controller technology and complete embedded storage solutions.

Next, Rich is joined by Faisal Bhaiyat, Co-Chair of ZigBee Working Group at the Connectivity Standards Alliance, and a Senior Software Architect with Silicon Labs. The two discuss the latest revision of the ZigBee spec, version 4.0, designed to enhance security and smart energy.

But first, Rich and Ken recap their attendance at CES 2025 and what trends they expect to see in 2026.

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On this episode of Embedded Insiders, we’re kicking things off with a look at the escalating race among tech giants to build the most competitive AI models. As Apple, Microsoft, Google, and OpenAI reshuffle teams and refocus priorities, Ken and I break down what these moves mean for the future of AI.

Next, in a sponsored segment, we’re joined by Jeff Baldwin, Director of Engineering at Sealevel Systems, to talk through best practices for designing at the edge and how Sealevel Systems can help, especially when rugged systems meet AI workloads.

Then, Rich sits down with Marcus Webster, Founder and President of Webster and Webster Associates, to unpack some of the emerging downsides of AI in the job market, including how candidates are using falsified résumés and video interviews to secure roles they may not be qualified for.

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On this episode of Embedded Insiders, Rich is joined by Brandon Hansen, COO & CFO at Sealevel Systems, in a sponsored segment to discuss breaking down silos in design teams and the importance of looking at the bigger picture.

Next, Rich and Jerry Chen, Founder and CEO of Upbeat Technology, discuss how the company is taking a different approach to its RISC-V offering by leveraging low-power levels in applications like always-on IoT, wearables, edge AI sensors, and more. 

But first, Ken and Rich recap their recent trip to Anaheim, California, for embedded world North America 2025. 

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In this episode of Embedded Insiders, the VP of Sales and Business Development at Gateworks Corporation, Kelly Peralta, joins me to discuss the trends, challenges, and innovations surrounding Wi-Fi HaLow for industrial and IoT applications.

The next segment is sponsored by Analog Devices, and Contributing Editor, Rich Nass, and Analog Devices’ Senior Vice President of Software and Digital Platforms, Rob Oshan, discuss the complexity of designing AI systems and how Analog Devices’ CodeFusion Studio, which includes an IDE, a software development kit, and coding tools, is designed to accelerate the process. 

Check out the embedded world North America 2025 Best-in-Show winners. 

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On this episode of Embedded Insiders, Ken is joined by Alif Semiconductor's founder and president, Reza Kazerounian. The two discuss an ensemble of small-footprint, power-efficient solutions capable of running fast AI. In addition to being secure and integrated, the MCUs and fusion processors leverage hardware acceleration for transformer networks.

Next, Ken is back with another episode of ICYMI, featuring the latest news from this week. 

But first, Ken and I are highlighting some of the top things to see and do for those attending embedded world North America in Anaheim, California, next week. Embedded Computing Design will be attending as a media partner, and we’re hosting a ton of activities for attendees that you won’t want to miss. 

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In this episode of Embedded Insiders, we’re joined by embedded systems veteran Steve Yates, founder of ADI Engineering and now Founder & CEO of StellarIoT. Steve dives into his latest venture, a platform designed to support rugged, AI-powered digital transformation in remote industries—combining open software, rugged hardware, satellite, private 5G connectivity, and zero-touch AIoT operation.

Next, Rich Nass and Vin D’Agostino return with a new DevTalk featuring Hidetoshi Shibata, CEO of Renesas, for a discussion about his leadership and vision for one of the most influential companies in the embedded space.

But first, our Editor-in-Chief, Ken Briodagh, highlights his recent trip to Silicon Labs’ Works With 2025, with a glimpse of some exciting developments coming soon.

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In this episode of Embedded Insiders, Erik Kling, President & Head of IoT Americas at Vodafone IoT, discusses the connectivity gaps in remote healthcare and how cellular IoT connectivity supports challenges across industrial, supply chain, and healthcare industries. 

Next, Editor-in-Chief Ken Briodagh is back with this week's episode of ICYMI, straight from Silicon Labs' Works With in Austin, Texas. 

But first, Contributing Editor Rich Nass joins me to discuss a recent announcement surrounding advancements in wearable technology. We discuss the benefits of advanced sensing solutions for wearables, like AI glasses and augmented reality, and address some safety and privacy concerns.

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In this episode of Embedded Insiders, Rich and Jeff Baldwin, Director of Engineering at Sealevel Systems, discuss the process of designing systems for harsh environments and how Sealevel’s expertise helps customers get started with safe and reliable solutions.

Our next segment is sponsored by Infineon Technologies. Rich Nass is joined by Erik Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, and the two discuss quantum computing and how the experts at Infineon are working to keep systems secure.

But first, Ken and I engage in some rapid-fire questions regarding a recent story on Embedded Computing Design about robotic telesurgery, featuring Stéphane Lavallé, a serial entrepreneur of startups and pioneer in surgical robotics, and Jim Hirsch, VP of the North American and EMEA general embedded market at QNX. 

Read the story here: https://embeddedcomputing.com/application/healthcare/telehealth-healthcare-iot/the-good-invasion-of-robots

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In this episode of Embedded Insiders, we’re joined by Product Marketing Manager at Microchip, Pramit Nandy, to discuss the current trends and challenges surrounding energy-efficient motor control. Specifically, the shift between various motor types, control algorithms, and, of course, the importance of SiC and GaN. 

Next, Ken is back with another installment of ICYMI: Embedded Insights.

But first, Ken and I discuss the recent Rust Embedded Community Roundtable, featuring Ferrous Systems, AdaCore, Trust-in-Soft, Lynx Software, and Bloxide, with the ever-present question of, “Will Rust replace C?” 

Check out the full Rust Embedded Community Roundtable here: https://embeddedcomputing.com/technology/software-and-os/ides-application-programming/rust-embedded-community-roundtable-will-rust-replace-c

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In this episode of Embedded Insiders, Contributing Editor Rich Nass chats with Earle Foster, Senior Vice President of Sales at Sealevel Systems, about how to build embedded systems without starting from scratch. They explore when to rely on fully custom and off-the-shelf components, and where semi-custom solutions are most suitable.

Later, Ken talks with Soracom Co-Founder and CTO Kenta Yasukawa about the company’s latest GenAI developments, with a brief mention of our upcoming AI at the Edge Day.

But first, Ken and I break down the latest news on NVIDIA’s H20 chip and developing export regulations around advanced AI chips.

For more information, visit embeddedcomputing.com