On this episode, Brian Busch, Head of Marketing at Gusto, speaks with Gusto Co-Founders Josh Reeves, Edward Kim and Tomer London.

Eventually, every founder faces the challenge of navigating the unpredictable economy.

Gusto has managed to adapt to every economic curve for over a decade, while also staying focused on providing as much value as possible to customers instead of extracting value from them.

Today, Gusto's co-founders band together to discuss how they've dealt with adversity and tough economic environments.

Highlights include:

- Growing in the middle of a tough economic environment.

- The most exciting parts of fintech from a developer's perspective.

- What customer segment does Gusto see the most traction with so far?

- The percentage of revenue Gusto Embedded Payroll will be responsible for in the future.

- The right time to go to market, become a platform and offer additional services.

Gusto - https://www.linkedin.com/company/gustohq/

Josh Reeves - https://www.linkedin.com/in/joshuareeves

Edward Kim - https://www.linkedin.com/in/edawerd

Tomer London - https://www.linkedin.com/in/tomerlondon

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness