Empowering small business owners means more than just offering tools — it means removing friction, saving time and building real emotional trust.

On this episode, Ross Buhrdorf, CEO and Co-Founder of ZenBusiness, discusses how his team is reshaping the entrepreneurship journey with AI-driven services, embedded fintech, and a powerful customer support model that puts people first.

Key Takeaways:

(05:12) Deep access to user data enables tailored business insights and recommendations.

(07:40) A unified data infrastructure ensures seamless collaboration across teams and customer interfaces.

(09:47) AI-powered features simplify complex business actions into one-click solutions.

(14:16) Formation and compliance services provide the foundation for small business growth.

(17:35) Partnerships are built on trust, shared values, and strong technical compatibility.

(21:16) AI monitors user activity to recommend relevant tools and services at the right time.

(25:04) Customer support is prioritized internally to deliver exceptional service externally.

(31:48) Internal fear is often the greatest obstacle to launching a successful business.

Resources Mentioned:

Ross Buhrdorf

https://www.linkedin.com/in/rossbuhrdorf/

ZenBusiness | LinkedIn

https://www.linkedin.com/company/zenbusiness-pbc/

ZenBusiness | Website

https://www.zenbusiness.com/

1-800Accountant

https://1800accountant.com/

Next Insurance

https://www.nextinsurance.com/

Intuit QuickBooks

https://quickbooks.intuit.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

The SaaS landscape is in constant and rapid flux, with verticalization becoming a key strategy for success. But what does it take to build a scalable, industry-specific platform that truly meets the needs of SMBs?

Eric Remer, CEO of EverCommerce, shares his entrepreneurial journey and reveals how he built a multi-billion-dollar company by focusing on tailored software solutions for service-based small businesses.

Key Takeaways:

(03:46) Businesses that focus on micro-verticals can provide more tailored solutions and drive greater customer engagement.

(06:39) Integrating core functionalities such as invoicing, payments and scheduling improves efficiency for small businesses.

(09:51) Industry-specific SaaS products enhance customer retention by aligning with a business’s day-to-day workflows.

(13:07) Strategic acquisitions can expand product offerings, fill technology gaps and accelerate growth in new verticals.

(15:31) Choosing between venture capital and private equity depends on long-term business objectives and risk tolerance.

(18:26) Overvaluing a company in early funding rounds can limit future fundraising options and hinder long-term scalability.

(22:04) Product-led growth enables businesses to scale efficiently by allowing users to onboard with minimal friction.

(28:10) Advanced software tools can make small businesses appear as operationally strong as larger competitors.

(28:47) Entrepreneurs can find inspiration in real-world stories of business owners who have overcome challenges and scaled successfully.

Resources Mentioned:

Eric Remer

https://www.linkedin.com/in/eric-remer/

EverCommerce | LinkedIn

https://www.linkedin.com/company/evercommerce/

EverCommerce | Website

https://evercommerce.com/

Business Underdog Podcast

https://www.businessunderdog.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

The landscape of global work is evolving, and businesses are adapting to new challenges in workforce management, productivity, and compliance.

On this episode, Cody Rogers, Chief Product Officer of Hubstaff, discusses the intersection of time tracking, workforce analytics and management, along with the trends shaping remote work and global hiring.

Key Takeaways:

(03:52) The importance of combining time tracking, workforce analytics and management.

(06:53) How global hiring is changing business operations and talent acquisition.

(11:13) Compliance challenges businesses face when managing a distributed workforce.

(13:45) Balancing flexibility and simplicity helps users get control without overwhelming complexity.

(16:24) Building features in-house vs. integrating with existing tools.

(19:28) How product integrations improve customer retention and user experience.

(21:59) Key factors in making product development and partnership decisions.

(23:58) Lessons from launching a SaaS tool focused on reducing customer churn.

(25:13) Essential skills for product managers, including communication and ownership.

Resources Mentioned:

Cody Rogers -

https://www.linkedin.com/in/codyrogers/

Hubstaff LinkedIn -

https://www.linkedin.com/company/hubstaff/

Hubstaff Website -

https://hubstaff.com/

Gusto -

https://gusto.com/

Deel -

https://www.deel.com/

Wise -

https://wise.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/.

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.



#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

Small business owners wake up each day focused on two things: their Instagram and their bank account. But what if banking could do more than just show a balance?

On this episode, Yoseph West, Co-Founder and CEO of Relay, discusses how banking designed for small businesses can drive cash flow confidence and financial clarity.

Key Takeaways:

(03:43) Small businesses struggle with financial visibility.

(06:52) Relay differentiates itself from traditional business banks.

(09:07) Preventing check fraud with authorization controls.

(10:53) Small businesses still compare digital banks to traditional ones.

(14:41) Attracting new customers and driving organic growth.

(18:55) Three key factors matter when choosing fintech partners.

(24:17) Small businesses demand more from their financial institutions.

(28:19) Building deep relationships with customers is essential for success.

Resources Mentioned:

Yoseph West -

https://www.linkedin.com/in/yosephwest/

Relay LinkedIn -

https://www.linkedin.com/company/bankwithrelay/

Relay Website -

https://www.relayfi.com/

Coalition for Financial Ecosystem Standards -

https://www.businesswire.com/news/home/20241001547800/en/Coalition-for-Financial-Ecosystem-Standards-CFES-Launches-to-Develop-Industry-Standards-for-Nonbanks-Participating-in-Financial-Services

Any specific guest you’d like to hear on the show? Leave your suggestions at

https://www.smbtechinnovators.com/.

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

Balancing strategic decisions with customer-centric innovation requires a deep understanding of your audience and a clear vision for impactful solutions. On this episode, Irana Wasti, Former Chief Product Officer of BILL and experienced board advisor, shares her expertise on serving small- and medium-sized businesses, driving strategic growth and navigating diverse career paths in the tech industry.

Key Takeaways:

(03:16) Leading GoDaddy’s EMEA region taught Irana the value of adapting strategies to cultural and regional contexts.

(07:55) SMBs face inefficiencies with seven or more tech tools, highlighting the need for integrated solutions.

(11:01) Proper experimentation enables rapid feedback, driving innovation and informed decision-making.

(14:01) GoDaddy’s bundling experiments revealed that quick wins, like instant email setup, enhance customer engagement.

(18:07) BILL’s acquisition of Divvy unified spend management and improved cash-flow insights through cohesive data.

(24:12) The use of AI is shifting from enhancing features to solving SMBs’ core challenges, such as automating workflows.

(27:27) Diversity means recognizing unique challenges, like balancing dual careers and parenting, to foster support.

(29:56) Without female managers, Irana thrived through mentorship. She urges others to innovate despite representation gaps.

(31:16) Irana now focuses on advisory roles and cherishes time with her family.

Resources Mentioned:

Irana Wasti -

https://www.linkedin.com/in/iranawasti/

BILL | LinkedIn -

https://www.linkedin.com/company/bill/

BILL | Website -

https://www.bill.com

GoDaddy -

https://www.godaddy.com/

Microsoft -

https://www.microsoft.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

Simplifying global payments has never been more critical. Marwan Forzley, Founder and CEO of Veem, shares his expertise in creating seamless payment solutions for businesses, focusing on flexibility, transparency and innovation. Marwan highlights how Veem bridges the gap between complex global payment systems and user-friendly interfaces for businesses of all sizes.

Key Takeaways:

(03:07) Effective payment systems blend workflows, payment methods and compliance.

(08:10) Users can customize payments by choosing how to send or receive money, enabling greater flexibility and efficiency.

(11:48) Veem adapts its interface to each country’s regulatory needs.

(17:26) Veem offers partners compliance and implementation guidance for smooth integration and reliable performance.

(20:51) Businesses now expect real-time payments with the immediacy of email or messaging.

(22:21) Blockchain and crypto are set to become key payment methods.

(25:36) Real-time payments attract fraud, requiring strong risk management and secure backend systems.

(28:04) Business payments lag behind consumer payments in innovation.

Resources Mentioned:

Marwan Forzley -

https://www.linkedin.com/in/marwanforzley/

Veem LinkedIn -

https://www.linkedin.com/company/veem/

Veem | Website -

https://www.veem.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/.

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #tSmallBusiness

Design can transform the complex world of compliance into a seamless experience for small businesses. Amy Thibodeau, Chief Design Officer and Head of Core Experiences at Gusto, discusses designing intuitive, compliant experiences for small businesses. Drawing from her career at Facebook, Shopify and Gusto, Amy shares insights into balancing compliance with user-friendliness.

Key Takeaways:

(04:50) Compliance requires small businesses to follow regulatory rules, often assumed to be fully managed by their software.

(10:26) Regulatory changes highlight the challenge of staying current with shifting compliance requirements.

(14:06) Compliance design can guide users, preserving choice and enabling flexibility and trust for small businesses.

(17:14) Collecting accurate data at the right time is critical to avoid costly penalties.

(22:19) Simplifying jargon helps SMBs understand compliance without feeling overwhelmed.

(25:08) Continuous updates in compliance workflows fosters trust and alleviates user anxiety.

(28:19) Generative AI has the potential to synthesize vast regulatory datasets, offering SMBs personalized and actionable compliance guidance.

Resources Mentioned:

Amy Thibodeau -

https://www.linkedin.com/in/amythibodeau/

Gusto LinkedIn -

https://www.linkedin.com/company/gustohq/

Gusto | Website -

https://gusto.com/

Beneficial Ownership Filing Guide -

https://boiefiling.fincen.gov/resources/BOIR_Filing_Instructions.pdf

California Harassment Training Resources -

https://www.paradigmiq.com/training/sexual-harassment/?utm_campaignid=21124546524&utm_adgroupid=161218862861&utm_targetid=kwd-412771095553&utm_loc_interest_ms=21137&utm_loc_physical_ms=9061346&utm_matchtype=b&utm_network=g&utm_device=c&utm_devicemodel=&gclid=CjwKCAiA6t-6BhA3EiwAltRFGEkdxNc77MwQPnLSw27yzfqw7jZlpgkMJhmnAecZKZZSfruMMGPp4BoCUiYQAvD_BwE&utm_creative=705134143406&utm_keyword=sexual%20harassment%20training%20los%20angeles&utm_placement=&utm_target=&utm_adposition=&utm_term=sexual%20harassment%20training%20los%20angeles&utm_campaign=DEI+Strategy+-+Search+Campaign&utm_source=adwords&utm_medium=ppc&hsa_acc=6040429001&hsa_cam=21124546524&hsa_grp=161218862861&hsa_ad=705134143406&hsa_src=g&hsa_tgt=kwd-412771095553&hsa_kw=sexual%20harassment%20training%20los%20angeles&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gad_source=1

Gusto’s Learning Management System (LMS) -

https://moodle.gusto-education.com/admin/tool/dataprivacy/summary.php

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/.

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

On this episode, Jeremy Zhang, Co-Founder and CEO at Finch, discusses the challenges of fragmented employment systems and how Finch is creating solutions through unified APIs. With insights on industry innovation, compliance and new-age benefits, Jeremy highlights how Finch is shaping the future of employment data infrastructure.

Key Takeaways:

(01:27) Unified APIs connect employment data, process payments and streamline HR functions for employers and applications.

(03:12) Simplify retirement benefits by connecting census data, pay statements and payroll deductions.

(04:46) Finch connects 50,000 employers and 5 million employees, powering equity management, health insurance and retirement systems.

(08:43) Sensitive employee data demands secure handling to prevent breaches like Equifax’s $700M settlement.

(11:57) Finch builds a centralized API exchange layer that eliminates inefficiencies in employment data, improving compliance and accuracy.

(14:30) Fragmentation from 6,000 US payroll providers complicates standardization and connectivity.

(22:38) ICHRA benefits let employees buy health insurance, with unused funds covering other health expenses, powered by Finch.

(27:59) A strong founder-market fit enables startup success by leveraging unique expertise to tackle industry-specific challenges effectively.

Resources Mentioned:

Jeremy Zhang -

https://www.linkedin.com/in/jeremyziyuzhang/

Finch LinkedIn -

https://www.linkedin.com/company/finchapi/

Finch website -

https://tryfinch.com/

Gusto -

https://gusto.com/

ADP -

https://www.adp.com/

Paychex -

https://www.paychex.com/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

Modernizing financial services in an industry rooted in legacy infrastructure is no small feat. 

Vignan Velivela, Co-Founder and CEO of AtoB, is reshaping the financial landscape of the trucking industry, where small businesses often lack the tools to manage their finances efficiently. With AtoB, Vignan is introducing digital payment solutions tailored specifically for trucking, addressing pain points from fuel costs to payroll delays. In this episode, he shares how AtoB empowers trucking companies to operate more profitably by reducing costs and streamlining payments.

Key Takeaways:

(04:17) COVID highlighted trucking's critical role in supply chains.

(07:57) Legacy payment networks hinder the industry’s financial modernization.

(09:46) AtoB aims to build a “Stripe” for trucking to simplify transactions.

(11:29) Partnering with Uber Freight enhances AtoB’s reach among small businesses.

(14:21) Fuel is the largest cost for trucking; AtoB’s fuel card reduces expenses.

(16:08) Truck drivers often face delays in receiving payment, impacting cash flow.

(21:41) Small trucking businesses struggle with access to digital payroll solutions.

(26:24) Thorough customer research has driven AtoB’s product decisions.

(32:52) Electric vehicle adoption in trucking will initially focus on local fleets.

Resources Mentioned:

Vignan Velivela -

https://www.linkedin.com/in/vignanv8/

AtoB -

https://www.linkedin.com/company/goatob/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

In an era where technology continuously reshapes business operations, payroll remains a challenging area for small businesses, especially as embedded solutions become increasingly popular. Gusto is at the forefront of transforming payroll into a seamless, embedded experience that supports the unique needs of small business owners.

On this episode, Tomer London, Co-Founder and CPO of Gusto, talks to host Rex Salisbury, Founder and General Partner of Cambrian, about Gusto's journey into embedded payroll, scaling through partnerships and the unique challenges of compliance and user experience in the fintech landscape.

Key Takeaways:

(03:02) Gusto’s early vision for embedded payroll and waiting for market readiness to capitalize on it.

(06:00) Gusto’s unique focus on creating a "modern delightful payroll" experience.

(13:36) Strategic timing behind launching embedded payroll, in line with industry trends.

(19:58) Challenges in small business payroll, highlighting complex regulatory requirements.

(22:32) Key partnerships, such as with JPMorgan, that amplify Gusto's reach and scalability.

(27:35) Dedicated “zero-to-one” teams that enable Gusto to innovate while scaling.

(41:10) A partner-focused approach in onboarding enterprise clients to Gusto’s embedded payroll.

(46:53) Three principles for product design: functional, intuitive and delightful user experiences.

Resources Mentioned:

Tomer London -

https://www.linkedin.com/in/tomerlondon/

Gusto | LinkedIn -

https://www.linkedin.com/company/gustohq/

Gusto | Website -

https://www.gusto.com

Rex Salisbury -

https://www.linkedin.com/in/rexsalisbury/

Cambrian | Website -

https://www.cambrianhq.com/

Collective -

https://www.collective.com/

CleanCloud -

https://clean.cloud/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness