EmbellishPod

I'll have a chance to talk with Jason Fruits of Old 55 and some of his friends from Beck's Seeds to talk about some projects they are working on. It's always a treat to talk to the distillery and the provider of the raw goods.

@old55distillery
https://old55distillery.com/

I've taken a couple of weeks off but it's time to get back on the airwaves. We'll talk 2022, State of the Podcast (SotP) and human connections. It'll be a real treat.

www.embellishpod.com
www.instagram.com/embellishpod/
https://www.youtube.com/@embellishpodcast

Join us in this special episode of Embellishpod where we dive deep into the world of craft whiskey.David Levine of the Whiskey Ring Podcast and myself, this roundtable discussion brings together a panel of experts from the whiskey industry to explore the nuances of craft whiskey.

Our panelists include Blake from Seelbach's, Colin from Kings County Distillery, Nora from Lost Lantern, and the team from American Mash & Grain, Devin and Chase. Together, they tackle the complexities of defining craft whiskey, the impact of regional flavors, and the evolving perceptions of craft and blended whiskeys.

Whether you're a bourbon enthusiast, a whiskey geek, or just curious about the craft whiskey movement, this episode is packed with insights and lively debate. From the challenges of pricing and age statements to the potential for regional whiskey definitions, our panelists share their experiences and predictions for the future of American whiskey.

🥃 Episode Highlights:

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  Defining craft whiskey and its connotations

  
  


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  The relationship between pricing, age, and consumer perception

  
  


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  The idea of regional whiskey profiles in the US

  
  


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  The role of transparency and intentionality in craft whiskey production

  
  

Co-Host:

Wedding Ring Podcast
@whiskeyinmyweddingring
@whiskeyringpodcast
David Levine
www.whiskeyinmyweddingring.com/

Guests:

American Mash and Grain/Borrowed Page American Whiskey
@mashngrain
Chase and Devin
www.mashngrain.com

Lost Lantern Whiskey
@lostlanternwhiskey
Nora Ganley-Roper
www.lostlanternwhiskey.com

Seelbachs and Bourbonr
Blake Riber
www.bourbonr.com
@bourbonr
www.seelbachs.com

Kings County
Colin Spoelman
@kingscountydistillery
www.kingscountydistillery.com

In this episode of the Embellish podcast, I interview David Jennings, also known as @rarebird101, who is a renowned expert on Wild Turkey whiskey. We discuss David's journey into the world of whiskey, his passion for Wild Turkey, and his experience writing books on the subject. We also touch on the importance of being passionate about what you write, the process of designing and publishing a book, and the interactive nature of David's latest book, "Wild Turkey Musings." We delve into the concept of dusty whiskey and the challenges of finding authentic vintage bottles. The conversation also covers the significance of barrel picks and the unique experiences David has had in selecting barrels at Wild Turkey. We concluded by discussing the rise of flippers and the importance of authenticity and trust in the whiskey community. 

Connect with Dave:

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  Website: https://rarebird101.com/

  
  


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  Instagram: @rarebird101

  
  


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  Twitter/X: @RBird101

  
  

Connect with The Embellish Pod:

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  Website: www.embellishpod.com

  
  


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  Instagram: embellishpod

  
  


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  TikTok: embellishpod

  
  

Join us in this captivating episode of EmbellisPod as we sit down with the renowned Dixon Dedman, the mastermind behind 2XO and the former force of Kentucky Owl. Dive into the art of whiskey blending, the ethos behind 2XO, and Dixon's personal journey through the industry.

🥃 Episode Highlights:

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  Discover the intricate process and philosophy behind Dixon Dedman's approach to whiskey blending.

  
  


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  Learn about the creation of 2XO and the unique story of its first blend, The Phoenix.

  
  


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  Get a glimpse into Dixon's transition from Kentucky Owl to 2XO and the emotional aspects of selling a brand.

  
  


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  Explore Dixon's thoughts on the future of bourbon, including barrel finishing and blending.

  
  


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  Uncover the personal side of Dixon, from his love for 90s hip-hop to his unexpected enjoyment of Disney trips with his family.

  
  

🔔 Don't forget to subscribe for more stories and insights from the world of product storytelling and brand ambassadors.

#WhiskeyBlending #DixonDedman #2XO #Bourbon #WhiskeyPodcast #TheEmbellishedPodcast #ProductStorytelling #BrandAmbassadors #WhiskeyCommunity #KentuckyOwl

Whiskey festivals are popping up all over the place. An even in New Orleans sticks out to me because the city holds a special place in my heart. I’ve had the opportunity to visit the city half a dozen times and there isn’t another one quite like it in the United States. Just the way it moves. The way it feels. So I wanted to explore a little deeper into what is happening with this Bourbon festival in a city with a street named after the drink(yeah I know it’s not exactly named after the drink). Tracy ( @nolaboubon ) was kind enough to spend 45 minutes running me through the ins and outs of the New Orleans Bourbon Festival ( @nobourbonfest ). He even drops in a discount code for tickets that is good until December 15th. Keep an eye on their social media and make sure you snag up a ticket while you can.

https://www.neworleansbourbonfestival.com/

Thanksgiving is a curious holiday to celebrate. For every non-indigineous person to the continent this holiday is a celebration of our arrival and eventual domination of native tribes to create a “new” space for us. We’ve been taught for eons that the first thanksgiving was one of peace and sharing but given what we have subsequently learned as adults…..is this the real truth? Now all of that is a little heavy for what I do here but I wanted to talk a couple of Turkey “Myth’s” that may or may not be true and how the power of the story is what really matters more than it’s veracity.

Innovation in the whiskey marketplace in the United States in my mind is going to increasingly come from likeminded craft distillers setting a path for a standard like this. Think American Single Malt, Indiana Rye and more importantly today’s conversation….Empire Rye. When I reached out to Black Button (@blackbuttondistilling) with interest in talking about this particular initiative Alex (alexblackbuttondistilling) responded quickly.

When I listened to @bourbonlens interview I knew I had to absolutely copy them. Today we will talk with the brains behind BRAND MYSTICISM, from the marketing mastermind behind mega-viral whiskies made with crab, venison, and beaver castoreum, as well as countless iconic booze labels, comes an irreverent and wide-ranging treatise on building and maintaining a standout brand in business and life: BRAND MYSTICISM, is penned by spirits maverick Steven Grasse(@stevengrasse) in collaboration with celebrated writer Aaron Goldfarb(@aarongoldfarb). Through his work in advertising and marketing on brands like Hendrick's Gin, Sailor Jerry Rum, Narragansett, Guinness, Miller High Life, and more, Grasse is an authority on building an authentic, enduring, and deeply beloved (viral) brands.

MB Roland Distillery has been around for more than a dozen years and has made a plethora of products both whiskey and non-whiskey based. I had an opportunity to visit them on a number of occasions and this little distillery is really growing on me. There's a portion of the Bourbon trail that is not actually part of the bourbon trail but certainly deserves to. We'll talk through this distillery and maybe a couple more that can put us through the paces for an off the beaten path bourbon weekend.