Episode 53. Beyond Competition: Creating a World Where Everyone Can Succeed with Heidi Schaefer

I had an interesting talk with Heidi Schaefer, a Work-Life-Innovation Expert, Identity Coach, and founder of the 3Cs of Change. She's an author, speaker, leading this whole Changeliscious movement, and working on what sounds like an incredible book.

Here's what we unpacked together:

• Why being grounded in yourself is literally the only way to survive (and thrive) when everything feels chaotic.

• How those "I'm not good enough" stories become so embedded in our identity that we don't even realize they're running the show.

• The mind-blowing connection between your inner world and everything – your opportunities, your relationships, your success.

  
  

If you're tired of feeling like you're always one step behind and ready to find that deep, unshakeable peace within yourself, this episode is going to change something for you.

Link in bio to listen! 🎧

Connect With Our Guest:@‌hedi_schaefer

Offer: https://www.hedischaefer.com/purpose-weekwww.hedischaefer.com

Follow for more:
@‌amanda.petra__
@‌embodied.ceo.journey

Amanda xx

In this full episode, Amanda sits down with Kiara Jade, an Author, Speaker, and Healer whose mission is to help humanity heal their relationships with themselves and others.

As a relationship and self-worth coach and a social worker with ten years of experience, Kiara supports people in mental health and relational well-being.

She's the author of Healthy Relating: Navigating Conflict in Relationships and host of the Heal Your Heart, Heal Your Life podcast.

Her thought-provoking style will inspire you to question your own relationship patterns and gain insight into healing.

Kiara's next big step is launching her second book, Relationship Dynamics: Healing the Love Blocks That Hinder the Path to Love, in the American market with a more traditional publisher, aiming to reach an even bigger audience with her powerful message.

We talk about the core message behind Kiara's work: that loving yourself is key to healthy, happy relationships, and how you can honor yourself while also honoring your partnerships. By learning to love, hold, and heal yourself emotionally, you raise your vibrational set point, opening yourself up to healthier relationships and clearing karmic cycles.

In this full episode, we uncover:

• The unseen pitfalls of an overactive masculine energy in business and its direct link to exhaustion.

• Practical morning practices to help you connect with your body and bring forth a truly feminine flow.

• How to release the constant need for pushing and instead embrace intuitive action.

• Why resisting rest ultimately leads to your body forcing you into stillness.

Coaching + offers: https://kiarajaderelationships.as.me

Connect with Amanda (Host) FOLLOW FOR MORE:

• Instagram| Coaching & Creative: ⁠@amanda.petra__⁠

• Podcast Insta: ⁠@embodied.ceo.journey⁠

• Website: ⁠www.theuntamedproject.com

In this potent episode, Melanie Whittaker, a Marketing and Public Relations Specialist, shares the deeper side of getting visible: how to make sure your business is truly prepared for the spotlight, why your online presence matters more than you think, and why real connections beat chasing likes.

We explore: ㅤ

• Why public relations is like marketing on overdrive and how it boosts your current efforts. ㅤ

  
  

• The essential role of consistency and a compelling personal story for gaining media attention. ㅤ

  
  

• How to truly widen your net by getting on podcasts, digital TV, and other big platforms. ㅤ

  
  

• The freedom that comes from not worrying what others think and just being yourself. ㅤ

  
  

• How understanding the full value you actually give to clients can help you feel good about charging more. ㅤ

  
  If you're ready to stop playing small and use all the power of being seen for your business, this episode is for you. ㅤ
  🎧 Link in bio to listen.

  
  CONNECT WITH OUR GUEST:
  Melanie Whittaker: ㅤ
  📸 Instagram:
  @‌youareyourmarketing ㅤ
  🌐 youareyourmarketing.com

  
  

  
  FOLLOW FOR MORE:
  Connect with Amanda, your host:
  📸 Instagram
  @‌amanda.petra__
  @‌embodied.ceo.journey
  🌐 ⁠theuntamedproject.com

In this full episode, sits down with Rheanna Nutter, a highly experienced Business Strategist and Success Coach, also known as The Chronic CEO.

Having personally navigated chronic illness, Rheanna brings a unique and empathetic perspective to building a thriving business.

We uncover:

• How Rheanna, a Business Strategist and Success Coach, helps health-challenged entrepreneurs craft low-lift business strategies.

• The importance of prioritizing well-being over burnout.

• Practical ways to streamline operations, optimize time, and break free from the societal pressure to constantly be "on" to achieve your goals.

This episode is for anyone seeking a more balanced, fulfilling, and genuinely sustainable path in entrepreneurship, whether you're managing health challenges or simply striving for a healthier work-life integration.

Connect with Rheanna Nutter:

📸 Instagram: @thechronicceo

FOLLOW FOR MORE.

Connect with Amanda, your host:

🌐 ⁠theuntamedproject.com⁠

📸 Instagram:

⁠@amanda.petra__ ⁠

⁠@embodied.ceo.journey

What if your "I can't" narrative is the biggest block between you and your next breakthrough?

As Kara just took another leap into the world of Accountability Coaching and is loving it, this chat is all about the bravery to do the things you want - and get outside your comfort zones to create what YOU know is right for you.

I sat down with biz bestie, Accountability Coach & former SEO Copywriter Kara Stokes, as we explored the clear link between physical movement, fresh air, and boosting your creative thinking for business. Kara, who runs Snap Walk & Talk, shared how she does it!

In this full episode, we explore:

-How Kara started "Snap Walk & Talk" because she needed to create content and stay active.

-How getting outside can improve everything from how well you work to your relationships.

-Letting go of being "the best" actually helps your business.

-Practical tips for staying motivated and finding fresh ideas, even when tech challenges hit.

-The importance of conscious living and creating a business that truly aligns with your personal values.

If you're ready to ditch the desk-bound grind and discover how being active can bring new energy and fresh ideas to your business, this episode is for you.

Link in bio to listen! 🎧

CONNECT WITH OUR GUEST:

Kara Stokes:

@karastokescopywriter

https://karastokescopywriter.com

https://aistreet.au

FOLLOW FOR MORE:

Amanda:

@amanda.petra__

@embodied.ceo.journey

www.theuntamedproject.com

In this episode, Amanda sits down with Ashleigh Atkinson, founder of The Climb Collaborative, a creative studio supporting driven trade business owners with websites, branding, and social media that bring in real leads , to unpack how our subconscious patterns and nervous system conditioning show up in the way we run our business.

Ashleigh brings a grounded, powerful lens to what’s actually behind perfectionism, procrastination, and visibility blocks, and why the transformation you seek on the outside has to start from within.

Whether you’re a coach, creative, or service-based founder who's done all the “right” things and still feels stuck, this episode is for you.

Here’s what we unpacked together:

Link in bio to listen! 🎧

CONNECT WITH OUR GUEST:

Ashleigh Atkinson:
📸 Instagram:
@‌theclimbcollaborative
www.theclimbcollaborative.com.au

Amanda:
📸 Instagram:
@‌amanda.petra__
@‌embodied.ceo.journey
www.theuntamedproject.com

What if your business wasn't just about what you do, but about who you are?

I sat down with the incredible Alessandra Marconi, a creative visionary and dancer turned guide, to explore the profound intersection of creativity, authenticity, and building a purpose-driven life and business from the inside out.

Alessandra's journey from the heights of Broadway to founding Inner Compass is a powerful testament to designing your life with intention.

Here's what we unpacked together:

• Why the "inner compass" is your most powerful tool for navigating life and business
• How your body holds wisdom: Practical insights from a former dancer on tuning into your physical compass
• The profound impact of defining your own success, especially after unexpected career shifts (think Broadway!)
• Why intentionality in your words, voice, and every creative output is your secret superpower
• Nurturing your critical thinking and unique expression in an AI-driven world
• The "snowball effect": How valuing yourself attracts aligned opportunities and community
• How to build a business that truly reflects your values and highest alignment

If you're a coach, creative, or introverted service-based business owner ready to lead with heart, cultivate your unique expression, and build an empire that feels authentically you, this episode is for you.

Link in bio to listen! 🎧

CONNECT WITH OUR GUEST:

Alessandra:
@ali_marco
@inner___co
www.alessandramarconi.com

Amanda:

⁠@amanda.petra__ ⁠

⁠@embodied.ceo.journey ⁠

⁠www.theuntamedproject.com

What if freedom wasn't something you earned after building a successful business, but the foundation you built FROM?

I sat down with fellow brand strategist Cassandra Emmerson , to dive into the intersection of brand strategy and lifestyle design - two things we're both passionate about helping women master.

Here's what we unpacked together:

• Why the "book the trip first" mentality is actually a business strategy
• How she structures her work week around travel and how to make it work for you
• The psychology behind building brands that create genuine connection
• Why brand is about influencing perceptions, not just pretty visuals (we agree! haha)

• Her filter for every opportunity: "does this align with how I want to live?"
• How community support helped her work through imposter syndrome
• The real strategy behind working backwards from your ideal lifestyle

If you're ready to stop building other people's empires, the way other's have decided for you... and start designing a business around YOUR values, this episode is for you.

Link in bio to listen! 🎧

CONNECT WITH OUR GUEST:

Cassandra:

@emmersyn_brandstrategy

www.emmersyn.com.au

Amanda:

@amanda.petra__

@embodied.ceo.journey

www.theuntamedproject.com

In this episode, Amanda sits down with Winnie Wu — women’s health physiotherapist, dance physio, and founder of Papaya Clinic and Movement Laboratory — to unpack what it really takes to grow a business without losing yourself in the process.

From building multiple clinics (one while pregnant!) to mentoring other health professionals, Winnie shares the mindset shifts that helped her move from high-achieving solo practitioner to intentional CEO.

We talk about learning to delegate, building a team you trust, and how to scale sustainably while staying true to your values , plus a refreshing take on managing energy, not just time.

Whether you’re growing a clinic, running a coaching business, or trying to figure out how to lead without burning out, this conversation is filled with grounded insight and real talk.

In this episode, we cover:
• Scaling clinics while solo parenting
• The leap from practitioner to CEO
• Managing energy over managing time
• Building strong brands in the health space
• Letting go of control to lead with trust
• What true women’s health care can look like
• Human Design, cycle syncing & working in flow
• Creating a sustainable business ecosystem
• The power of travel, retreats & rest as a strategy

Connect with Winnie Wu:
🔗 theclinicproject.com

🔗

📸 Instagram:

@theclinicproject

@papayaclinic

@movementlab.physio

FOLLOW FOR MORE. Connect with Amanda, your host:
🌐 theuntamedproject.com
📸 Instagram:

@amanda.petra__

@embodied.ceo.journey

What if healing wasn’t just about surviving, but about fully realigning with who you’re here to be?

In this raw and grounding conversation, Shaunace West shares her personal evolution through illness, identity loss, and ultimately, deep transformation.

After a cancer diagnosis forced her to completely reevaluate her life, Shaunace began rebuilding—nervous system first.

An unexpected but powerful part of her story? Human Design. As a Projector, discovering her energetic blueprint became a pivotal reminder that helped her rebuild from a place of rest, intuition, and self-trust.

If you’ve ever felt disconnected from your body, burned out from self-abandonment, or unsure of your next step, this episode offers both resonance and real-world insight.

We explore:

• Why her body had to speak louder and louder before she could finally listen

• What changed the moment she surrendered to stillness

• The unexpected role Human Design played in her healing (and why it was only one part of the puzzle)

• How she redefined productivity and success on her own terms

• The spiritual side of illness, and how it cracked her wide open

• Practical shifts she made to regulate her nervous system and feel safe again

• The grief of identity loss—and what it took to rebuild a new one

• Her advice for others navigating deep healing while still showing up in life

This is a conversation about healing beyond the surface, and the courage it takes to choose yourself, over and over again.

Connect with Shaunace:

• Skincare brand: 11:11 Lab

• Coaching + offers: Sweeter Life Coaching

• Instagram: @shaunacee_west

Shaunace's Businesses:

• Sweeter Life Coaching – guiding women through life’s transformative seasons

• Her Empire Co. – virtual assistant hiring agency with supportive community & guidance

• 11:11 Lab – award-winning natural skincare in Australia

Connect with Amanda (Host) FOLLOW FOR MORE:

• Instagram| Coaching & Creative: @amanda.petra__

• Podcast Insta: @embodied.ceo.journey

• Website: www.theuntamedproject.com