Embracing A Cookieless Future

In this session, co-hosts Bede Feltham, Managing Partner for Martech and Data Strategy at Havas Media, and Paul Bennett, Transformation Consultant, were joined by special guest Tim Collier, Head of Platforms Partnerships at Google UK, where they discussed embracing first party data, measurement, consent, intelligence and audience activation as part of a cookieless future.  

Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.

In this webinar, hosts Bede Feltham and Ruth Reynolds, were joined by Aaron Brace and Chris Morris, co-founder’s of Tack Tech, a new company that promises to make intelligent digital advertising simple, by unlocking the power of automation and AI to make running campaigns easier and clients' media spend work harder. 

Aaron and Chris discussed how their company has been using an understanding of people, along with affinities and contexts, rather than cookies and IDs, to deliver precision audience targeting.

Please head to our website www.embracingacookielessfuture.com to find out more. 

Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.

In our first Embracing A Cookieless Future webinar of 2023, Bede Feltham and Jimmy McCann, from digital marketing specialist Search Laboratory, were joined by Ruth Reynolds, Technology Solutions Director at Havas Media, and Paul Shearing, Head of Analytics and Data Science at Search Laboratory, to discuss all things Google Analytics 4 (GA4) and the new dawn for advertisers in a world after third party cookies. 

This session built upon some of the key points raised in our previous GA4 episode last summer, where we discussed the changes we were seeing from clients from an agency point of view. 

The countdown is on for GA4 to become the new normal for companies' web analytics as the sun sets on GA from July 1 this year, and it will be a key part of many organisations approach to a cookieless future at the end of 2024. 

Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.