In this episode of GTM Innovators, G2 CRO Mike Weir chats with GTM expert & advisor, Scott Vaughan, who shares that sales and marketing alignment on its own isn’t enough for an effective go-to-market strategy. Organizations must go broader, he says, to embrace a company-wide unified data approach. But how can GTM leaders operationalize and drive value from their data? Listen in to find out.

G2 Blog Recap

Check out these resources from Scott Vaughan:
🔗 Read Scott's columns at Acceleration Economy & MarTech
🔗 Connect with Scott on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora