Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss the strategies and tactics that make shared sales and marketing priorities a reality and the three key ways her team works toward effective alignment.

G2 Blog Recap

Check out these resources from Amber:
🔗 Read about Salesforce’s acquisition of Spiff
🔗 Connect with Amber on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

What does it take to improve sales performance and maximize results? According to GTM Innovators guest, Gong Chief Innovation Officer Ryan Longfield, technology is not the whole answer, but it’s a key part of driving the marketing & sales team’s productivity. Tune in to learn how innovative tech can simplify processes and give sellers and marketers time to focus on what truly matters: building relationships & making sales happen. 

G2 Blog Recap

🔗 Connect with Ryan on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

In the latest episode of GTM Innovators, CEO & Founder of the Marketing Insider Group, Michael Brenner, sat down with Mike Weir to discuss methods for breaking through conventional B2B marketing by emphasizing the power of contextual content, audience-centric messaging, and the need for a human touch in marketing.

G2 Blog Recap

Check out these resources from Michael:

🔗 Subscribe to Michael’s Content for Growth Newsletter
🔗 https://marketinginsidergroup.com/
🔗 Connect with Michael on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

Hopefully, we all know about the importance of defining ideal customer profiles & understanding buying committees, but according to today’s guest, John Ellett, CEO at The Ellett Group & CMO Manifesto author, we’re still doing it wrong too often. In this episode of GTM Innovators, Mike and John will discuss what it takes to shift from an inside-out to an outside-in customer-centric mindset and most importantly — the practical steps to operationalize & create an effective cross-functional CX matrix for sales & marketing teams to align on.

G2 Blog Recap

Check out these resources from John:

• John’s CMO Network pieces for Forbes here
• Connect with John on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

Building a successful Revenue Operations team is no easy feat, but is crucial as one of the most strategic functions for businesses. In this episode of GTM Innovators, Go Nimbly CEO Jen Igartua creates a clear picture of how RevOps teams should function within an organization & their role in helping combat silo syndrome - a normal ailment that infiltrates many organizations. From utilizing a more holistic approach and building internal relationships with department leaders to implementing early communications and hybrid models - this episode checks all the RevOps team building boxes.

G2 Blog Recap

🔗 https://gonimbly.com/
🔗 Connect with Jen on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

On this episode of GTM Innovators, we’re joined by 6sense CMO, Latané Conant, to dig into the concept of  B2B Inflation. What is it? And why should it be top of mind when enabling sales & marketing teams to get more done with less? Tune in to hear from Latané as she provides tangible examples of successful adaptation in today’s B2B climate and shares her team’s tips & tricks for reinventing how to work smarter with innovations like generative AI.

G2 Blog Recap 

Check out these resources from Latané:
🔗 6sense’s newly released Annual Report: Unlocking The Revenue Potential of AI for B2B
🔗 Read Latané’s book “No Form. No Spam. No Cold Calls.”
🔗 6sense.com
🔗 Connect with Latané on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

What is the “Marketing Content Conundrum”, and why is it misaligning sales & marketing teams everywhere? On this episode of GTM Innovators, we’re joined by Robert Rose, founder of The Content Advisory, who shares how to successfully infuse enablement into content strategy, why creating a 3-tiered attribute to thought leadership is so crucial, and what content marketing changes must be made to allow for sales & marketing teams to build a value-driven partnership.

G2 Blog Recap 

Check out these resources from Robert:
🔗 https://contentmarketinginstitute.com
🔗 Connect with Robert on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

Revenue leakage is one of the biggest problems hiding in plain sight. According to this week’s GTM Innovators guest, Clari SVP of Products Kurt Leafstrand, the (evolving) CRO role & CMO partnership has a big part in mending those leakage gaps. Tune in to learn about the 3 areas Kurt says businesses should focus on to deliver an impactful GTM: revenue cadences, connected systems, and data visibility.

G2 Blog Recap

Check out these resources from Kurt:
🔗 Clari’s new Revenue Cadence Playbook
🔗 Connect with Kurt on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

Ellie Fields, Salesloft Chief Product & Engineering Officer, thinks that reality is one of the biggest challenges for B2B GTM today. Tune in to this episode of GTM Innovators with Mike Weir, to find out more about the ‘reality disconnect’ sales teams are up against & how leaders can help by: considering the human POV,  embracing an observability mindset, & integrating data into seller workflows.

G2 Blog Recap 

Check out these resources from Ellie:
🔗 Salesloft Rhythm with Conductor AI
🔗 G2 x Salesloft Rhythm Waitlist
🔗 Connect with Ellie on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora

According to Jason Zintak, CEO at 6sense, one of the biggest B2B GTM challenges is the inefficient use of new technology, data, and information because it leads to missed opportunities, wasted resources, and poor decision-making. In this episode of GTM Innovators, Mike Weir connects with Jason to discuss solutions to this problem and how AI and data (used correctly) can make sales smarter, measurable, and more cohesive than ever.

G2 Blog Recap 

Check out these resources from Jason:
🔗 6sense
🔗 6sense Revenue AI for Sales
🔗 Connect with Jason on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora