On this episode of GTM Innovators, we’re joined by 6sense CMO, Latané Conant, to dig into the concept of  B2B Inflation. What is it? And why should it be top of mind when enabling sales & marketing teams to get more done with less? Tune in to hear from Latané as she provides tangible examples of successful adaptation in today’s B2B climate and shares her team’s tips & tricks for reinventing how to work smarter with innovations like generative AI.

G2 Blog Recap 

Check out these resources from Latané:
🔗 6sense’s newly released Annual Report: Unlocking The Revenue Potential of AI for B2B
🔗 Read Latané’s book “No Form. No Spam. No Cold Calls.”
🔗 6sense.com
🔗 Connect with Latané on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora