Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss the strategies and tactics that make shared sales and marketing priorities a reality and the three key ways her team works toward effective alignment.

G2 Blog Recap

Check out these resources from Amber:
🔗 Read about Salesforce’s acquisition of Spiff
🔗 Connect with Amber on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora