According to Jason Zintak, CEO at 6sense, one of the biggest B2B GTM challenges is the inefficient use of new technology, data, and information because it leads to missed opportunities, wasted resources, and poor decision-making. In this episode of GTM Innovators, Mike Weir connects with Jason to discuss solutions to this problem and how AI and data (used correctly) can make sales smarter, measurable, and more cohesive than ever.

G2 Blog Recap 

Check out these resources from Jason:
🔗 6sense
🔗 6sense Revenue AI for Sales
🔗 Connect with Jason on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora