In this episode of The Iowa Tech Podcast, host Kaylee Williams engages with Alyx Coble-Frakes, the founder and CEO of The Agenda, at the Jethro's Barbecue Studio. Alyx shares her unexpected path from aspiring educator to businesswoman, highlighting her early experiences with the Girl Scouts and her educational background in social entrepreneurship. Her pivotal moment came from an observation about her sales conversions peaking during the ovulation phase of her menstrual cycle, which led to the formation of The Agenda Period. This discovery fueled her mission to create tools for women to harness their hormonal cycles for productivity, leading to the development of a planner and eventually an app with features like Google calendar integration and a symptom tracker.

As the conversation progresses, Alyx elaborates on the features of her product and the insights gained from user feedback, which guided the development of an app tailored to women’s health needs. She discusses the transition to serving women experiencing perimenopause, defining it as a significant yet under-discussed phase akin to puberty in reverse, with numerous symptoms affecting women’s lives and careers. Alyx emphasizes the importance of breaking the stigma around these topics and creating supportive tools and communities for women. The episode concludes with Alyx’s vision for The Agenda, aiming to become a global leader in perimenopause support and offering practical advice for women to track and understand their cycles. Her dedication to addressing these issues is evident, reflecting a passion for empowering women through knowledge and innovative solutions.

Find this show on your favorite app: https://iowapodcast.com/period-tracker-femtech