On this episode of the Iowa Tech Podcast, host Kaylee welcomes Kelly Prickett, Regional SBDC Director and Director of Economic Development and Entrepreneurship at Indian Hills Community College. Kelly shares her winding path through tourism, Main Street, and higher ed, and how her blended role lets her build rural entrepreneurial ecosystems across 10 southeast Iowa counties. She explains how SBDCs provide no-cost, one-on-one counseling across the entire business lifecycle—formation, growth, and exit—and how Iowa's 15-center network shares specialists to help with everything from marketing plans to QuickBooks and business valuations amid the "silver tsunami" of retirements. Kelly spotlights the vital role of community colleges in workforce development, citing real outcomes like CNC Machinery's growth from a small shop to 180 employees, and underscores how rural Main Street businesses create the culture and heartbeat of their communities.
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Kelly and Kaylee dig into the distinct challenges and opportunities of rural entrepreneurship: trusted relationships, the power of connectors, and the need to find real customers—not just friendly compliments. Kelly helped bring University of Iowa's battle-tested Venture School to Ottumwa—the first rural cohort outside the Pappajohn Centers—pairing five startups with nine local mentors to deepen customer discovery and sharpen their pitches. They discuss AI's rapid evolution, SBDC's new AI-certified counseling, and how rural founders can leverage tools while keeping "human in the loop." Kelly sees promising student-led innovation (including AI-assisted "vibe coding") and urges founders to share their ideas, ask for help, and define success on their own terms. Her closing message: don't be afraid to reach out, explore your idea, and tap Iowa's uniquely supportive network. To connect with Kelly or your local center, visit iowasbdc.org and request counseling (she's at the Ottumwa/Indian Hills location).
Chapters:
00:00 - Welcome and Introduction
00:24 - Kelly's Iowa Career Path
01:40 - Inside the SBDC Role
03:33 - Why Rural Entrepreneurs Matter
06:26 - Common Small Business Challenges
08:14 - Main Street vs High Growth Startups
09:50 - How the SBDC Network Helps
13:02 - Community Colleges and Workforce Impact
15:48 - Defining Success for Founders
18:22 - Venture School in Rural Iowa
20:00 - Pitch Anywhere Anytime
20:44 - Venture School Basics
21:12 - Bringing It Rural
21:55 - Cohort Mentors Network
22:22 - Real Customer Discovery
24:11 - First Cohort Results
26:29 - AI Counselor Training
28:49 - Vibe Coding In Rural
32:26 - Advice And Resources
35:04 - Human Soul Over AI
37:19 - Wrap Up and Conclusion