On this episode of Coffee With Curtis Politics, Robert is joined by Eitan Chitayat, Founder of Natie Branding agency, Creator of 'I'm that Jew', watched by over 250 million people online, and a prominent Israeli activist. Eitan discusses his journey and the evolution of 'I'm That Jew' as a response to rising antisemitism and the events of October 7th. He emphasizes the importance of openly embracing Jewish identity, the trauma experienced by the community, and the need for a unified narrative. Eitan advocates for building confidence in one's identity and the necessity of collaboration within the Jewish community to combat antisemitism and promote understanding. The discussion highlights the significance of resilience, hope, and the future aspirations of the 'I'm That Jew' movement.