In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance of cultural connections in marketing—all with our usual splash of terrible humour.

Switch gears with us as we tackle the glitz and glamour of Super Bowl ads, questioning if the hefty price tag is really worth the spectacle. Dunkin's star-studded commercials and social media finesse provide the perfect case study for a multifaceted approach to increasing brand awareness. And for a taste of something a little different, we tease an upcoming segment with our guest Katie, who offers a glimpse into her marketing mistake regarding reality TV influencers.

The 'DunKings' Superbowl ad

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Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are rewriting the playbook with authenticity and bold storytelling. Natalie reveals the strategic manoeuvres behind Prolific North's rebranding success and how they're mastering the art of engaging with a savvy demographic on social media.

Strap in as we navigate the evolving landscape of the northern UK marketing industry, where cities from Birmingham to Scotland are capturing the attention of major brands with their untapped creative potential. 

Rounding off our exciting episode with a touch of glamour and camaraderie, we venture behind the scenes of industry awards and the pivotal role they play in fostering a sense of community. We share a laugh over event planning escapades and the growth of Prolific North's LinkedIn community, while showing the power of customer engagement and original content in the marketing space. Tune in for stories of perseverance, humour, and invaluable insights that will arm you with the knowledge to navigate the marketing mayhem, whether you're part of a small team or leading the charge on innovative strategies.
 

X: @ProlificNorth

LinkedIn: /prolificnorth

Instagram: @prolific_north

Website: prolificnorth.co.uk

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This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how simplicity in messaging can spark crucial conversations about men's mental health.

As seasoned pros in social media and public relations, we're not just here to talk shop—we're here to share the kind of insights and inspirations that ignite creativity within our team. Emily's account of how the campaign navigated the delicate theme of suicide prevention and urged action through its narrative is a testament to the power of marketing with a conscience. So, brace yourself for a session that's rich in learnings and laden with the kind of practical wisdom that could transform your brand's approach to meaningful marketing. Join us for a special 15-minute journey into the heart of campaign storytelling.

Norwich City x Samaritans video

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Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR. 

Greg shares some amazing F*ck Ups on the show including when his client decided to change their story mid-broadcast interview to a tale about walking away from the Devil. He tells another story about how he deliberately lost Santa Claus and it became a national story for all the wrong reasons.

Greg guides us through the seismic shifts AI has sparked in crafting narratives and the irreplaceable human touch that still drives the heart of storytelling. This journey isn't just about embracing change; it's a masterclass in balancing technology with the timeless art of communication.

We dissect the role of automated media training, brainstorming sessions that start with AI-generated sparks, and surprisingly, what the concept of "v-tirement" could mean for our future. From the unveiling of RightRelease.com to the subtle finesse required in managing high-profile events, our stories run the gamut from preventing potential PR crises to the wisdom of sharing difficult news upfront. Each narrative is a puzzle piece in the grand picture of the evolving PR landscape.

We wrap up with predictions about AI's corporate governance, the potent mix of junior staff ingenuity with AI tools, and the legal intrigue surrounding platforms like ChatGPT. Whether you're a seasoned PR guru or simply intrigued by the fusion of AI and human creativity, this episode promises to leave you with a fresh perspective on the power of storytelling in the digital age. Join us for an exploration that's as insightful as it is entertaining, where every lesson learned carves a path toward innovation.

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Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andrew Block, an expert behind agency mergers and with a rich history at FrankPR, offers his goldmine of expertise. Discover the secrets to understanding the real business challenges behind a brief and how the simple act of asking 'why' can set you apart in a crowded field.

 Andrew also delves into his vital role as a matchmaker for brands and creative agencies, drawing from his unique experiences with Lord Sugar and The Apprentice winners to provide a rare glimpse into the high-stakes world of public relations.

Get ready for an interesting chat through some of the most out there agency pitches you'll ever hear about. From boardroom transformations to the critical importance of leaving a memorable impression, we unpack the essence of creativity in marketing. Hear about pitches that soared and those that plummeted, and learn why resilience and the ability to embrace the unexpected are crucial in this fast-paced industry. 

And for those in the thick of navigating the complex market dynamics, Andrew sheds light on the current hurdles agencies face, from profitability challenges to the art of crafting efficient briefs. We also talk through the trending surge in mergers and acquisitions, which might just point to an industry on the rise. Plus, don't miss the powerful narrative of a marketing campaign's brush with disaster and the lessons in humility and resilience that turned it all around. This episode isn't just about the highs and lows of PR—it's a masterclass in adapting, surviving, and thriving in the ever-evolving realm of agency relationships.

Twitter: @andrewbloch
LinkedIn: Andrew Bloch
Website: www.andrewbloch.co.uk

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Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an industry-leading strategist, Gerry's stories will not only entertain but educate you on the nuances of an effective digital presence.

Diving headfirst into the world of online reputation management, we unpack strategies that can make or break a brand's online image. Gerry illuminates the significance of SEO, digital PR, and responsive customer feedback loops and the team discuss a cruise line company as a shocking case study. 

You'll learn how Mirador's innovative practices encourage positive customer interactions, and the clever use of tools to manage reviews and foster growth. Plus, we don't shy away from the darker side of SEO, discussing the ethical quandaries faced in the industry and sharing a few laughs over some digital marketing blunders that remind us to stay humble.

This conversation then takes a technical twist as we tackle how AI is revolutionizing content generation and the importance of maintaining a human touch amidst the rise of algorithms. Gerry imparts his wisdom on protecting your brand from the perils of negative SEO tactics and the importance of meticulous audience research for effective marketing. So, buckle up for a ride through the highs and lows of digital marketing, replete with anecdotal gold and strategies that will arm you for success in the digital arena.

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Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-changing trends revolutionizing the digital landscape and empowering brands to stay ahead of the competition.

AI in Social Media Advertising: Discover how artificial intelligence is revolutionising social media advertising, enabling brands to target and engage with their audience more effectively than ever before.

The Rise of Podcasting: Explore the burgeoning influence of podcasting in the social media sphere and learn how brands can leverage this medium to connect with their audience in new and impactful ways.

New LinkedIn Developments: Gain insights into the latest developments on LinkedIn and how brands can harness these advancements to amplify their professional presence and network with industry leaders.

Expert Insights: Industry experts share their perspectives on harnessing these trends to elevate brand visibility and engagement in the dynamic landscape of social media.

Practical Tips: Get actionable strategies for integrating AI in social media advertising, podcasting, and new LinkedIn developments into your brand's social media strategy to drive growth and relevance in 2024.

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Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As we celebrate a new subscriber milestone, we're unwrapping the insights gleaned from our sold out webinar, where we dissected the successes of brands and the fumbles of giants such as Zara and Nike. This dialogue isn't just about what worked and what flopped; it's about equipping you with the hindsight to turn those experiences into foresight for your marketing strategies.

Venture with us into the world where TikTok isn't just for dance challenges anymore; it's an emerging search engine titan among the Gen Z crowd, rocking the social commerce boat with a staggering $1.3 trillion market surge. The landscape is evolving, and so are we, analysing the impact of Twitter's rebrand under Elon Musk and spotlighting the power of authentic, creator-driven brand narratives. Through the lens of our client C4 Energy, we'll show you how to leverage content creators in a way that not only captivates your audience but also tells a story they can't scroll past. So plug in and tune out the noise as we navigate through the cacophony of campaigns and the crescendos of triumph in the tempest of today's marketing realm.

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Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journalist to entrepreneurial trailblazer, as we delve into her globe-trotting revelations and the customer-centric philosophy that now drives her successful venture. Along the way, we intertwine personal narratives of setbacks and resilience, illustrating how they can forge paths to innovation and growth.

This episode is a treasure trove for anyone curious about the intricacies of crafting surveys that truly speak to customer needs and the delicate dance of balancing one's ego in the corporate arena. Katie share insights from her own journey, including a business venture reshaped by the pandemic's unforeseen opportunities, leading to a newfound passion for writing and personal branding. We probe into the importance of self-awareness and the external perspectives needed to challenge entrenched mindsets, ensuring your business decisions resonate deeply with those you aim to serve.

As we  examine the landscape of B2B marketing, you'll be intrigued by the call for more human and creative approaches, moving beyond the stale norms that often plague this sector. 

We investigate how customer insight has been the linchpin in both triumphs and pitfalls for industry giants, using case studies like Google Glass and Airbnb to illuminate these lessons. Ending with an invitation to apply the wisdom from Katie's bestseller, "Do Penguins Eat Peaches?". 

This episode is an invaluable compass for anyone navigating the wilds of market research and customer centricity. Join us for a show that promises not just knowledge but a genuinely human connection to the art of understanding your clientele - do you really know your customer? Now is the time to find out.

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Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally diverse team from miles apart. Vicki Murphy (standing in for Chris this week) chimes in, offering her take on the unique challenges and triumphs of telecommuting from across the pond.

Ever wondered how a remote marketing team thrives? Laura and Will dissect the tactics and tools that keep her squad at Engtel in sync despite the distance. From 'marketing therapy sessions' that align sales and marketing priorities to leveraging platforms like Teams and Monday.com for that much-needed visibility, we spill the secrets to our international success. Listen in for a masterclass in nurturing team spirit and productivity across continents, all while keeping cultural identities intact.

But it's not all strategy and success; we keep it real by sharing a laugh over some memorable business faux pas. 

Vicki candidly recounts a cringe-worthy encounter with Jedward and the invaluable lessons learned from trusting your gut. Engtel's dedication to diversity and community engagement shines through as we discuss their Diversify the Future Foundation Programme and the Her Success Podcast, proving that the heart of business lies in its people and purpose. So, pull up a chair and get ready for an episode that's as informative as it is entertaining.

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