Radical simplicity used to be the creative holy grail. But now, marketers and communicators must embrace radical complexity. Weber Shandwick’s Chief Creative Officer, Tom Beckman, and North America Chief Strategy Officer, Robyn Adelson, discuss this shift in light of this year’s Cannes Lions stand-out work.

More from Cannes and Weber Shandwick: 

The Undeniable Power (and Potential) of PR to Drive Impact, a podcast sponsored by Weber Shandwick

The future of health must be equitable, a podcast sponsored by Weber Shandwick

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