Gear up for a fascinating discourse with Lonnie Ayers, the brain behind the sales and marketing strategies of SAP BW Consulting and Co-Founder of Mapartunity. We delve into Lonnie's journey in the industry, unraveling his tactics to embrace the AI revolution that has reshaped the business landscape. This episode promises to give you a detailed understanding of how AI has revolutionized lead generation, sales coaching, and Google advertisements - all the while maintaining the human element that makes it all worthwhile.

Lonnie enlightens us about the evolution of sales and marketing tools. With his extensive experience, he provides a novel perspective on how productizing services and harnessing click-based online purchasing have transformed the business sphere. Focusing primarily on Google tools, Lonnie highlights the vital role of budget and time in leveraging the plethora of tools available to businesses in today's fast-paced digital era.

Lastly, Lonnie throws light on the software development opportunities that abound and the invaluable role of strategic business partnerships. With a 25-year background in ERP sales, Lonnie's insights are a testament to his ability to stay ahead of the game. Listen carefully as he shares his experiences, partnerships, and the incredible role of Hubspot training in the growth of his company. With a wealth of wisdom under his belt, Lonnie leaves us with invaluable advice on staying up-to-date with technological advancements.

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