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Embracing the AI Revolution in Your Chiropractic Practice
The digital marketing landscape has undergone a radical transformation, and if you've felt your practice marketing struggling lately, artificial intelligence is likely the culprit—and your potential savior.
This eye-opening exploration of AI's impact on chiropractic marketing cuts through the confusion to deliver actionable insights for practices facing declining lead quality and rising acquisition costs. The truth? AI isn't some distant future technology—it's already embedded in everything from your Gmail account to Facebook ads, Google search results, and even the Canva graphics you create.
Google's new AI overviews are fundamentally changing how patients find healthcare information, often answering their questions before they even click on a website. If your practice isn't contributing to these AI-generated responses, you're essentially invisible to potential patients. Similarly, Meta (Facebook) has silently shifted its entire advertising infrastructure to AI-driven algorithms, explaining why many chiropractors have seen their once-reliable ad campaigns falter since early 2024.
But this isn't just about understanding the problem—it's about seizing the opportunity. Discover how successful practices are leveraging AI tools to automate content creation, personalize patient communications, and optimize ad targeting. Learn practical strategies for modifying your ad copy to work with AI systems rather than against them, and explore how specializing your messaging around specific conditions yields better results than generic chiropractic advertising.
Whether you're a tech enthusiast or reluctant adopter, this episode provides a clear roadmap for navigating the AI revolution in healthcare marketing. The practices that adapt now will establish a competitive edge that late adopters will struggle to overcome. Stop fighting against the machines and start putting them to work for your practice growth.
Send us a text
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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By Enrico DolcecoreThe digital marketing landscape has undergone a radical transformation, and if you've felt your practice marketing struggling lately, artificial intelligence is likely the culprit—and your potential savior.
This eye-opening exploration of AI's impact on chiropractic marketing cuts through the confusion to deliver actionable insights for practices facing declining lead quality and rising acquisition costs. The truth? AI isn't some distant future technology—it's already embedded in everything from your Gmail account to Facebook ads, Google search results, and even the Canva graphics you create.
Google's new AI overviews are fundamentally changing how patients find healthcare information, often answering their questions before they even click on a website. If your practice isn't contributing to these AI-generated responses, you're essentially invisible to potential patients. Similarly, Meta (Facebook) has silently shifted its entire advertising infrastructure to AI-driven algorithms, explaining why many chiropractors have seen their once-reliable ad campaigns falter since early 2024.
But this isn't just about understanding the problem—it's about seizing the opportunity. Discover how successful practices are leveraging AI tools to automate content creation, personalize patient communications, and optimize ad targeting. Learn practical strategies for modifying your ad copy to work with AI systems rather than against them, and explore how specializing your messaging around specific conditions yields better results than generic chiropractic advertising.
Whether you're a tech enthusiast or reluctant adopter, this episode provides a clear roadmap for navigating the AI revolution in healthcare marketing. The practices that adapt now will establish a competitive edge that late adopters will struggle to overcome. Stop fighting against the machines and start putting them to work for your practice growth.
Send us a text
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business