Art Ladders: The Creative Climb

Embracing the Struggle Part II


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Episode 13 finds Val and Armin in a conversation about the struggle of selling art. This past year and a half has changed the marketplace for artists. On one hand the brick and mortar galleries have had many challenges in attracting shoppers again while the online presence of both galleries and individual artists have increased. The people who made a quick pivot to technology during the pandemic are starting to thrive.  Selling online is not going away and people are confidently buying large ticket items such as original art on social media platforms and artists' websites. 2022 is the year that we plan to embrace the struggle of upping our online presence. It is an opportunity we do not want to miss. We would love to hear your take on the future of selling artwork online and in galleries. Just a technical note....or struggle in this case lol! We accidentally used the wrong microphone. Live and learn! Thank you to our producer, Taylor Cramer for cleaning the sound up as best as possible. We felt the content was worthwhile to publish regardless of the sound. 

We wish you Happy Holidays and all the very best for 2022. Here's to a creative year ahead! 

Thank you to our sponsor Golden Apple Studio and Residency. Please check them out at this link:  http://www.goldenapplestudio.com

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Art Ladders: The Creative ClimbBy Valerie Allen and Armin Mersmann

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