Write Medicine

Embracing Visual Trends and Patient Voices: A New Era in Medical Education with Caroline Halford


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Are you a CME professional struggling to create engaging, accessible content that truly resonates with healthcare providers? You know the importance of staying current with medical advancements, but you're finding it challenging to deliver information in ways that stick. You want your educational materials to not only inform but also inspire change in clinical practice. If you're looking for innovative approaches to make your CME content more impactful, patient-centered, and adaptable to diverse learner needs and environments, this episode is for you. Join us to explore cutting-edge strategies in medical education that bridge the gap between information overload and meaningful learning experiences.

You’ll gain insights into:

  • Ways to engage with your partners as a crucial step in effective independent medical education
  • Techniques for incorporating patient voices and perspectives into CME activities
  • Approaches to using social media and digital platforms for enhanced learner engagement
  • Resources
    1. Patient-Physician Perspective Collection
    2. BMJ's What Your Patient is Thinking series
    3. Tony Collier's article on living with prostate cancer
    4. International Society for Medical Publication Professionals (ISMPP)
    5. Bredbenner K, Simon SM. Video abstracts and plain language summaries are more effective than graphical abstracts and published abstracts. PLoS One. 2019;14(11):e0224697.
    6. 7 Unexpected Strategies To Refresh Your CME Needs Assessment
    7. Timestamps

      00:00 Introduction to Independent Medical Education

      00:16 Guest Introduction: Caroline Helford

      00:30 Fresh Approaches to Medical Education

      01:02 Caroline's Background in Medical Publishing

      08:12 Defining Independent Medical Education

      09:22 The Role of Social Media in Medical Education

      10:53 Importance of Visual and Accessible Content

      19:02 Engaging Patients in Medical Education

      32:31 Future Trends in Medical Education

      35:46 Conclusion and Key Takeaways

      ...more
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      Write MedicineBy Alexandra Howson PhD | CME Writer, Educator, Researcher

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