In this episode of "The Real Truth About Business," Michelle dives deep into the prevalent "should" mentality in the online business space. She discusses the pressure to conform to expectations and offers insights on embracing your uniqueness. As the year-end approaches, Michelle encourages listeners to break free from the constant noise of what they "should" be doing and find their authentic path to success.

Key Takeaways:

1. Rejecting the "Should" Mentality: Michelle emphasizes that you don't have to succumb to the pressure of doing what everyone else is doing. It's okay to say no to activities that don't align with your goals and values.
2. Embracing Your Unique Approach: Instead of trying too hard to be overly unique, Michelle advises focusing on how you present and deliver your offerings. Your uniqueness lies in how you approach and serve your clients.
3. Defining Your Own Success: Michelle shares her personal journey of defining success on her own terms. You don't have to follow conventional paths; diversifying your income or sticking to a pricing structure that feels right for you is perfectly valid.
4. Direct and Authentic Marketing: Michelle encourages authenticity in marketing. Embrace your natural style, whether it's direct and straightforward or more lighthearted and fun. Authenticity resonates with your audience.
5. Embrace Your Uniqueness: Identify the unique elements of your business approach, communication style, and service delivery that you've been holding back. Embrace them to stand out authentically in your industry.

Episode Mentions:

Launch Lessons

Quick Links:

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