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Please find some links and notes from the 2 Regular Guys Podcast. We are fortunate enough to welcome back Jennifer Cox, the President and Co-Founder of NNEP. Jennifer is an amazing resource in the industry and we are going to pick her brain on several topics from Embroidery, Marketing, The Latest News from NNEP and anything else she is willing to share with us.

Sponsored by: SGIA.org

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * GroupeSTAHL North America Appoints Gray as CEO. GroupeSTAHL North America names Carleen Gray as the company’s new CEO. Gray comes to the role with more than 20 years of experience in various positions at STAHLS’.

Embroidery, Marketing, NNEP and More Terry: Let’s start out in the embroidery world where you live everyday. Can you give us a little update on the state of embroidery? What’s the latest news or most noteworthy stuff going on right now?Jennifer: Pricing - so that it is reasonable for the customer, and profitable for them as business owners.Many of the members of NNEP are having one of their best years ever - they are busy!NNEP members are actively going out looking for business now instead of waiting for Joe Public to come and find them. We are an INVISIBLE industry! No one gets up and says, “Hmmm, I think I will go buy something at an embroidery business today. We  known when we go get gasoline or pick up food at the grocery store so that we can make dinner. What we offer is much more obscure - “Mental peanut butter branding” - where ideally we stick to the top of their minds when they decide they need something customized with their logo.Stop referring to ourselves “embroiderers” and present ourselves as branded apparel experts, or even logo apparel specialist - that opens up conversations, instead of shuts them down like the word Embroidery does! First, when we say we do embroidery, the customer then often assumes that they have to go buy the goods first, then bring it to us to be embroidered. Second, the other person usually pictures something being created by hand, not what we do!Check out https://www.nnep.com/ for more info about the NNEP.Aaron: I noticed a pretty fun blog you wrote on NNEP.com called “Think outside the (shoe) box” that featured a really cool opportunity for decorators- We will have the link to that blog in our show notes, but tell us more about that.Jennifer: SneakerheadsKickstarterOne Day ShoesDesign,