Which AI tools are actually worth your time as an ecommerce store owner in 2026?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now.

Charles dives into Claude's new browser extension - still in beta but already capable of writing product descriptions, running competitor UX analysis and executing tasks directly inside Shopify. He also introduces SEO Gets, the visual Search Console tool that's quietly replacing GA4 for ecommerce SEO.

Jimmy reveals the hidden Shopify marketing report most store owners have never opened, which shows exactly which products are being purchased via ChatGPT and other LLMs.

Plus they discuss why 2026 is the year visionaries can finally build without developers - with a real example of a functional app built in five minutes.

You'll learn:

• Claude's browser extension (beta): Write product descriptions, run competitor analysis and execute Shopify tasks autonomously
• The Claude Cowork workaround if your Mac isn't M4 (use the Chrome extension instead)
• How to find the hidden Shopify marketing report showing your ChatGPT traffic sources
• How to see exactly which products are being purchased via ChatGPT (and use it to improve other descriptions)
• Why GA4 is no longer the gold standard and what to use instead
• SEOGets tool: Visual Search Console data with branded vs non-branded click breakdown
• Branded clicks benchmark: Under 30% is healthy, 85%+ means no SEO has been done
• Topic clusters: Identifying which product categories drive the most organic traffic
• Minimum viable paid setup: Google shopping/brand campaign + Meta remarketing
• Building a functional app in 5 minutes using Google AI Studio
• ChatGPT ads now live in the US - first mover advantage still available
• Why carving out half a morning per week for AI experimentation compounds quickly
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from 7 & 8 figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats