Ecommerce Marketing Chats

By Charles Travers & Jimmy Dalgleish

Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.... more

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FAQs about Ecommerce Marketing Chats:

How many episodes does Ecommerce Marketing Chats have?

The podcast currently has 10 episodes available.

Ecommerce Marketing Chats episodes:

February 14, 2026EMC #10: AI Tools Every Ecommerce Store Owner Should Be Testing in 2026
Which AI tools are actually worth your time as an ecommerce store owner in 2026?
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now.

Charles dives into Claude's new browser extension - still in beta but already capable of writing product descriptions, running competitor UX analysis and executing tasks directly inside Shopify. He also introduces SEO Gets, the visual Search Console tool that's quietly replacing GA4 for ecommerce SEO.
Jimmy reveals the hidden Shopify marketing report most store owners have never opened, which shows exactly which products are being purchased via ChatGPT and other LLMs.

Plus they discuss why 2026 is the year visionaries can finally build without developers - with a real example of a functional app built in five minutes.

You'll learn:
Claude's browser extension (beta): Write product descriptions, run competitor analysis and execute Shopify tasks autonomously
The Claude Cowork workaround if your Mac isn't M4 (use the Chrome extension instead)
How to find the hidden Shopify marketing report showing your ChatGPT traffic sources
How to see exactly which products are being purchased via ChatGPT (and use it to improve other descriptions)
Why GA4 is no longer the gold standard and what to use instead
SEOGets tool: Visual Search Console data with branded vs non-branded click breakdown
Branded clicks benchmark: Under 30% is healthy, 85%+ means no SEO has been done
Topic clusters: Identifying which product categories drive the most organic traffic
Minimum viable paid setup: Google shopping/brand campaign + Meta remarketing
Building a functional app in 5 minutes using Google AI Studio
ChatGPT ads now live in the US - first mover advantage still available
Why carving out half a morning per week for AI experimentation compounds quickly
About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from 7 & 8 figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter
Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
...more
30min
February 05, 2026EMC #9: Stop Chasing Generic Keywords (Search Intent Strategy Explained)
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this episode, Charles and Jimmy break down why most ecommerce brands waste money chasing generic keywords when they should be targeting high-intent, specific searches.
Jimmy reveals a client doing $200K/month on Google Ads with $1-2 CPAs and 33 ROAS - their secret is selling established brands that have already done the marketing heavy lifting.

Charles addresses the "SEO is dead" narrative with real data showing Google still drives 95%+ of organic traffic.

You'll learn:
Search intent strategy: Generic = research phase, Specific = ready to buy
Real examples: Budget first aid kits vs premium MOLLE hiking kits (different audiences)
Jewelry strategy: Generic "ring" vs "5 carat diamond platinum engagement ring"
When to use infomercial pages for top-of-funnel education
Collection pages vs product pages based on search intent
Easy mode ecommerce: $200K/month with $1-2 CPAs selling established brands
Why creating new products needs massive market education (and often fails)
Product market fit importance: Proven market vs reinventing the wheel
Google still drives 95%+ organic traffic despite "SEO is dead" narrative
The LLM traffic growth illusion: 650% increase = 2 clicks to 4 clicks
When SEO actually dies (hint: when Gemini becomes Google's default)
AI improving at search intent grouping - worth retesting this week
Why founders without SEO fundamentals fail with AI prompting
ChatGPT ads launching - Jimmy adding as service for first mover advantage
Secondary laptop strategy for safely testing AI agents (security concerns)
Backlink opportunities: Supplier "find a dealer" pages (90 identified for one client)
Why visibility matters more than traffic for LLM success metrics
About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands:
https://www.charlestravers.com/in-the-search-trenches-newsletter
Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
...more
46min
January 21, 2026EMC #8: ChatGPT Launches Paid Ads! First Mover Advantage for Ecom Brands
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this episode, Charles and Jimmy break down OpenAI's major announcement: paid ads are coming to ChatGPT for free users in the US (launching in the coming weeks).

Jimmy explains why ecommerce brands need to jump on this immediately for first mover advantage before large companies adapt.
They share real client data showing the massive gap between optimized and non-optimized stores - one client gets 5% of traffic from ChatGPT whilst another with generic descriptions gets just 6 visits in 90 days. Charles reveals his complete shift to AI content after data proved it performs equally to human writers, and they introduce the "hero product strategy" that's transforming product visibility.
You'll learn:
Why ChatGPT ads are a massive first mover opportunity (US-only launch for free users)
Real data: ChatGPT as 5th biggest traffic source vs 6 visits in 90 days - the description difference
The hero product strategy: Make every SKU a hero for one specific condition or benefit
Why dog treat brands should target "runny poo" not "gut health" searches
Charles's complete shift to AI content and the performance data behind it
Why the research phase matters more than the writing for AI content
How to ask better questions than customers would ask AI directly
Backlink strategy: Leveraging supplier "find a dealer" pages for free links
The web agency footer link debate and why it benefits no one
Why the agency model is dying but operators are thriving
Which marketing roles are most at risk from AI (ad strategists, junior buyers)
Why AI makes experienced operators more valuable, not less
Product description quality checks using Google Shopping search term reports

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
...more
31min
January 15, 2026EMC #7: Google's New AI Business Agent Changes Everything for Ecommerce
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center.

This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.
Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025).

He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality.

You'll learn:
What Google's new AI Business Agent does and why it matters for your store
Why product descriptions are now more critical than your meta titles for AI visibility
The targeting mistake most brands make in product descriptions (features vs. benefits)
Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one store
How to write descriptions that tell AI exactly who your product is for
Why copying manufacturer descriptions guarantees zero AI visibility
The Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant Center
How to get super admin access for the Business Agent (hint: it's not in Merchant Center)
Why bulk AI optimization fails and the agent approach that works better
Blog posts still work, but research matters more than the writing
Gemini vs ChatGPT: The preference shift happening amongst SEO professionals
Direct checkout within Google's AI interface coming soon
About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
...more
33min
November 08, 2025EMC #6: Black Friday Mistakes & Why "It's Not For My Brand" Is Costing You Money
Can the busiest ecommerce shopping period of the year really not be right for your brand?
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand."

They break down why this lazy thinking is leaving serious money on the table and share creative strategies that work even for premium, no-discount brands.
Jimmy also makes a big announcement about his plans to launch his own ecommerce brand in 2026, sharing his ChatGPT brand naming process and why he's choosing organic social over Google Ads for initial growth.

Charles reveals the push notification results that generated over $100K in revenue with just 2 hours of monthly management.
You'll learn:
Why every ecommerce brand can participate in Black Friday (even premium brands that never discount)
The Merry People case study: Free socks instead of discounts still crushes Black Friday
Creative Black Friday promotions: competitions, giveaways, refund strategies, and mystery gifts
How one brand saw 136% sales increase from a single Black Friday prep email (no discount required)
Push notification results: $100K+ revenue from 21,000 subscribers with minimal management
Up Promote affiliate app results: $1,400 revenue from one affiliate in 3 weeks
How to recruit quality affiliates and why affiliate marketing differs from paid ads
LLMrefs review: The simplest tool for tracking your AI search visibility
Why action-takers succeed while excuse-makers stay stuck in the same place
The real difference between paid and free business communities
About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
...more
1h 5min
October 15, 2025EMC #5: Black Friday Preparation 2025: Ad Copy Secrets & SEO Collection Pages
When was the last time you updated your brand search ad copy?
Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).
In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords.

They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period.
You'll learn:
How to optimize brand search ads for Black Friday (stop duplicating your organic listings)
The meta title research showing 57% CTR improvements from simplicity words
Why collection pages and product pages need opposite optimization strategies
Editorial-style collection pages that rank in AI search results
The mystery gift upsell strategy that increases AOV without heavy discounting
How to use AI for content creation without sounding robotic
Performance Max bidding concerns and rising cost-per-click trends
Why your Google Ads, email, and social teams need to coordinate (especially for BFCM)
How to write blog posts about influencers in your niche for free traffic
The future of search: AI Overviews, Tesla phones, and Meta smart glasses

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:
Join our FREE Facebook community, Shopify Marketing Secrets:https://www.facebook.com/groups/shopifymarketingsecrets
Watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
...more
57min
October 09, 2025EMC #4: AI Search Acronyms Chaos, When to Scale & Black Friday Prep
What's the right name for showing up in AI searches?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).
In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?"

They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money.
You'll learn:
The ongoing acronym debate: GEO, LLMO, AEO, SEO AI or just "AI Search"?
Why Shopify stores have a massive competitive advantage in AI search
When to scale based on ROAS vs break-even calculations
Attribution tracking reality: why platforms claim credit for same conversions
Server-side tracking importance for accurate revenue reporting
Creative Black Friday approaches beyond sitewide discounts
The $150K revenue month that actually lost $10K in profit
Why weekly client calls are a red flag for both freelancers and clients
About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Connect With Us: Join our Facebook community. Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
...more
1h 3min
September 25, 2025EMC #3: Google Disables Rank Tracking Data & Black Friday Marketing Strategies
What happens when Google breaks every SEO rank tracking tool overnight?
Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).
In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales.
You'll Learn:
How Google's technical change affects every major rank tracking platform
Why SEO tools can no longer track rankings beyond the top 10 positions
Affiliate marketing strategies with influencers already recommending your products
Content structure optimized for AI search engines and LLM visibility
Black Friday preparation priorities that actually move the needle
Why experience commands premium pricing in marketing services
Blog writing techniques that drive sales instead of vanity metrics
About the Hosts: Charles Travers specializes in Ecommerce SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Connect With Us: Join our Facebook community: Shopify Marketing Secrets
Subscribe for weekly ecommerce marketing insights from practitioners in the trenches!
...more
1h
September 15, 2025EMC #2: The 1st Supplement Brand Designed for Outdoor Adventurers ft Hursh Dodhia-Shah, Optiventure
How do you create the first premium supplement brand specifically designed for outdoor adventurers?
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition.
You'll learn:
How to leverage complementary partnerships (entrepreneur + content creator)
Building a 25% email conversion rate from 500 subscribers
Premium positioning strategy competing with Athletic Greens
Why agency skills transfer differently to ecommerce than expected
Strategic partnership approach: finding creators with aligned audiences
Customer research tactics: emailing every single buyer for insights
International expansion challenges and retail partnership opportunities
Connect with Hursh:
Instagram: @optiventure.co
Website: optiventure.co

About the Hosts: Charles Travers specialises in Shopify SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 10+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets
FREE SEO Health Check: Running a 7-8 figure Shopify store? Get a FREE SEO Health Check.

Note: This is Episode 2 on podcast platforms, but we have 35+ previous episodes live on YouTube! @EcommerceMarketingChats
...more
1h 1min
September 04, 2025EMC #1: From 30K to Nine Figure Ecom Brand - Success Traits & Black Friday Strategies
What does it take to build a business from 30K to nine-figure revenue in just five years?
Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth.

You'll learn:
Five traits of nine-figure ecommerce founders
Why revenue plateaus for 6+ months signal danger
Black Friday prep strategies that work
Email automation: 10x improvement case study
Push notifications: $112K additional revenue
Paid ads + SEO integration for seasonal campaigns
Plus Jimmy's coaching success stories including a client who went from 0.7 to 5.7 ROAS in six weeks.
Note: This is Episode 1 on podcast platforms, but we have 30+ previous episodes live on YouTube!
...more
1h 2min

FAQs about Ecommerce Marketing Chats:

How many episodes does Ecommerce Marketing Chats have?

The podcast currently has 10 episodes available.