When was the last time you updated your brand search ad copy?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords.

They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period.

You'll learn:

• How to optimize brand search ads for Black Friday (stop duplicating your organic listings)
• The meta title research showing 57% CTR improvements from simplicity words
• Why collection pages and product pages need opposite optimization strategies
• Editorial-style collection pages that rank in AI search results
• The mystery gift upsell strategy that increases AOV without heavy discounting
• How to use AI for content creation without sounding robotic
• Performance Max bidding concerns and rising cost-per-click trends
• Why your Google Ads, email, and social teams need to coordinate (especially for BFCM)
• How to write blog posts about influencers in your niche for free traffic
• The future of search: AI Overviews, Tesla phones, and Meta smart glasses

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

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Watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats