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EMC #7: Google's New AI Business Agent Changes Everything for Ecommerce
Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center.
This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.
Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025).
He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality.
You'll learn:
- What Google's new AI Business Agent does and why it matters for your store
- Why product descriptions are now more critical than your meta titles for AI visibility
- The targeting mistake most brands make in product descriptions (features vs. benefits)
- Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one store
- How to write descriptions that tell AI exactly who your product is for
- Why copying manufacturer descriptions guarantees zero AI visibility
- The Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant Center
- How to get super admin access for the Business Agent (hint: it's not in Merchant Center)
- Why bulk AI optimization fails and the agent approach that works better
- Blog posts still work, but research matters more than the writing
- Gemini vs ChatGPT: The preference shift happening amongst SEO professionals
- Direct checkout within Google's AI interface coming soon
About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Free Resources:
Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter
Connect With Us:
Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats
View all episodes
By Charles Travers & Jimmy DalgleishWelcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.
In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center.
This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.
Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025).
He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality.
You'll learn:
- What Google's new AI Business Agent does and why it matters for your store
- Why product descriptions are now more critical than your meta titles for AI visibility
- The targeting mistake most brands make in product descriptions (features vs. benefits)
- Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one store
- How to write descriptions that tell AI exactly who your product is for
- Why copying manufacturer descriptions guarantees zero AI visibility
- The Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant Center
- How to get super admin access for the Business Agent (hint: it's not in Merchant Center)
- Why bulk AI optimization fails and the agent approach that works better
- Blog posts still work, but research matters more than the writing
- Gemini vs ChatGPT: The preference shift happening amongst SEO professionals
- Direct checkout within Google's AI interface coming soon
About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.
Free Resources:
Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter
Connect With Us:
Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets
You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats