What happens when Google breaks every SEO rank tracking tool overnight?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales.

You'll Learn:

• How Google's technical change affects every major rank tracking platform
• Why SEO tools can no longer track rankings beyond the top 10 positions
• Affiliate marketing strategies with influencers already recommending your products
• Content structure optimized for AI search engines and LLM visibility
• Black Friday preparation priorities that actually move the needle
• Why experience commands premium pricing in marketing services
• Blog writing techniques that drive sales instead of vanity metrics

About the Hosts: Charles Travers specializes in Ecommerce SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

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How do you create the first premium supplement brand specifically designed for outdoor adventurers?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition.

You'll learn:

• How to leverage complementary partnerships (entrepreneur + content creator)
• Building a 25% email conversion rate from 500 subscribers
• Premium positioning strategy competing with Athletic Greens
• Why agency skills transfer differently to ecommerce than expected
• Strategic partnership approach: finding creators with aligned audiences
• Customer research tactics: emailing every single buyer for insights
• International expansion challenges and retail partnership opportunities
  

Connect with Hursh:
Instagram: @optiventure.co
Website: optiventure.co

About the Hosts: Charles Travers specialises in Shopify SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 10+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

FREE SEO Health Check: Running a 7-8 figure Shopify store? Get a FREE SEO Health Check.

Note: This is Episode 2 on podcast platforms, but we have 35+ previous episodes live on YouTube! @EcommerceMarketingChats

What does it take to build a business from 30K to nine-figure revenue in just five years?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth.

You'll learn:

• Five traits of nine-figure ecommerce founders
• Why revenue plateaus for 6+ months signal danger
• Black Friday prep strategies that work
• Email automation: 10x improvement case study
• Push notifications: $112K additional revenue
• Paid ads + SEO integration for seasonal campaigns
  

Plus Jimmy's coaching success stories including a client who went from 0.7 to 5.7 ROAS in six weeks.

Note: This is Episode 1 on podcast platforms, but we have 30+ previous episodes live on YouTube!