Stop guessing which AI to use. there's a resource that ranks every model by task and it's free.

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

Jimmy opens with the launch of ChatGPT Image 2.0, which has taken the top spot for image generation and editing overnight, and shares a free resource called Arena.ai/leaderboard that ranks every AI model by task so you always know what to use and when.

Charles flags that Google AI overview click-through rates have climbed from 0.57% in July 2025 to 2.4% now, a sign that organic search still has plenty of life in it.

They also get into blog strategy, specifically how to use Google Search Console to filter your blog URLs and quickly identify which articles are driving clicks and revenue, and which ones aren't worth the effort. Plus, Jimmy shares data from a client generating close to 100 orders from ChatGPT in a single month, with traffic from Claude and Perplexity starting to show up in the numbers too.

Tools & Resources Mentioned:

- Arena.ai Leaderboard: https://arena.ai/leaderboard - Ranks AI models by task and performance, updated regularly

- Higgsfield: https://higgsfield.ai - AI creative platform for Meta ad image and video creation

- ChatGPT: https://chat.openai.com - Image 2.0 now leading for image generation. also driving measurable ecommerce sales

About the Hosts:

Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats

#ecommerce #shopify #chatgpt #claudeai #aitools #shopifyseo #blogstrategy #ecommercemarketing