Ecommerce Marketing Chats

Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, we cover three topics that every ecommerce store owner can take action on right now:

• Jimmy reveals a cost per click calculator he built with AI in 12 minutes. It uses just three metrics, your average order value, conversion rate, and profit margin, to tell you exactly what you can afford to pay per click before you start losing money
• Charles breaks down the new Bing Webmaster Tools AI performance dashboard. For the first time, you can see which pages on your site are being cited by Microsoft Copilot, what "grounding queries" are driving those citations, and what this means for your AI search strategy
• We spotlight OBVI (myobvi.com) as the gold standard for Shopify store conversion rate optimization. From their minimalist collection pages to their long-form product pages packed with upsells, cross-sells, and quiz funnels, this is the site every ecommerce brand should study

Whether you're running Google Ads, optimizing for AI search, or trying to improve your website's conversion rate, this episode gives you a clear action plan.

📩 Free Resources Subscribe to Charles's newsletter "In The Search Trenches" for weekly ecommerce SEO and AI search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

👥 About the Hosts

Charles Travers - Shopify SEO & AI Search Consultant helping 7-8 figure DTC brands grow organic visibility, traffic and revenue.

Jimmy Dalgleish - Google Ads specialist and ecommerce coach.

🔗 Connect With Us

• Facebook: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

Which AI tools are actually worth your time as an ecommerce store owner in 2026?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now.

Charles dives into Claude's new browser extension - still in beta but already capable of writing product descriptions, running competitor UX analysis and executing tasks directly inside Shopify. He also introduces SEO Gets, the visual Search Console tool that's quietly replacing GA4 for ecommerce SEO.

Jimmy reveals the hidden Shopify marketing report most store owners have never opened, which shows exactly which products are being purchased via ChatGPT and other LLMs.

Plus they discuss why 2026 is the year visionaries can finally build without developers - with a real example of a functional app built in five minutes.

You'll learn:

• Claude's browser extension (beta): Write product descriptions, run competitor analysis and execute Shopify tasks autonomously
• The Claude Cowork workaround if your Mac isn't M4 (use the Chrome extension instead)
• How to find the hidden Shopify marketing report showing your ChatGPT traffic sources
• How to see exactly which products are being purchased via ChatGPT (and use it to improve other descriptions)
• Why GA4 is no longer the gold standard and what to use instead
• SEOGets tool: Visual Search Console data with branded vs non-branded click breakdown
• Branded clicks benchmark: Under 30% is healthy, 85%+ means no SEO has been done
• Topic clusters: Identifying which product categories drive the most organic traffic
• Minimum viable paid setup: Google shopping/brand campaign + Meta remarketing
• Building a functional app in 5 minutes using Google AI Studio
• ChatGPT ads now live in the US - first mover advantage still available
• Why carving out half a morning per week for AI experimentation compounds quickly
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from 7 & 8 figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy break down why most ecommerce brands waste money chasing generic keywords when they should be targeting high-intent, specific searches.

Jimmy reveals a client doing $200K/month on Google Ads with $1-2 CPAs and 33 ROAS - their secret is selling established brands that have already done the marketing heavy lifting.

Charles addresses the "SEO is dead" narrative with real data showing Google still drives 95%+ of organic traffic.

You'll learn:

• Search intent strategy: Generic = research phase, Specific = ready to buy
• Real examples: Budget first aid kits vs premium MOLLE hiking kits (different audiences)
• Jewelry strategy: Generic "ring" vs "5 carat diamond platinum engagement ring"
• When to use infomercial pages for top-of-funnel education
• Collection pages vs product pages based on search intent
• Easy mode ecommerce: $200K/month with $1-2 CPAs selling established brands
• Why creating new products needs massive market education (and often fails)
• Product market fit importance: Proven market vs reinventing the wheel
• Google still drives 95%+ organic traffic despite "SEO is dead" narrative
• The LLM traffic growth illusion: 650% increase = 2 clicks to 4 clicks
• When SEO actually dies (hint: when Gemini becomes Google's default)
• AI improving at search intent grouping - worth retesting this week
• Why founders without SEO fundamentals fail with AI prompting
• ChatGPT ads launching - Jimmy adding as service for first mover advantage
• Secondary laptop strategy for safely testing AI agents (security concerns)
• Backlink opportunities: Supplier "find a dealer" pages (90 identified for one client)
• Why visibility matters more than traffic for LLM success metrics
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands:
https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Charles and Jimmy break down OpenAI's major announcement: paid ads are coming to ChatGPT for free users in the US (launching in the coming weeks).

Jimmy explains why ecommerce brands need to jump on this immediately for first mover advantage before large companies adapt.

They share real client data showing the massive gap between optimized and non-optimized stores - one client gets 5% of traffic from ChatGPT whilst another with generic descriptions gets just 6 visits in 90 days. Charles reveals his complete shift to AI content after data proved it performs equally to human writers, and they introduce the "hero product strategy" that's transforming product visibility.

You'll learn:

• Why ChatGPT ads are a massive first mover opportunity (US-only launch for free users)
• Real data: ChatGPT as 5th biggest traffic source vs 6 visits in 90 days - the description difference
• The hero product strategy: Make every SKU a hero for one specific condition or benefit
• Why dog treat brands should target "runny poo" not "gut health" searches
• Charles's complete shift to AI content and the performance data behind it
• Why the research phase matters more than the writing for AI content
• How to ask better questions than customers would ask AI directly
• Backlink strategy: Leveraging supplier "find a dealer" pages for free links
• The web agency footer link debate and why it benefits no one
• Why the agency model is dying but operators are thriving
• Which marketing roles are most at risk from AI (ad strategists, junior buyers)
• Why AI makes experienced operators more valuable, not less
• Product description quality checks using Google Shopping search term reports

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center.

This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.

Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025).

He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality.

You'll learn:

• What Google's new AI Business Agent does and why it matters for your store
• Why product descriptions are now more critical than your meta titles for AI visibility
• The targeting mistake most brands make in product descriptions (features vs. benefits)
• Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one store
• How to write descriptions that tell AI exactly who your product is for
• Why copying manufacturer descriptions guarantees zero AI visibility
• The Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant Center
• How to get super admin access for the Business Agent (hint: it's not in Merchant Center)
• Why bulk AI optimization fails and the agent approach that works better
• Blog posts still work, but research matters more than the writing
• Gemini vs ChatGPT: The preference shift happening amongst SEO professionals
• Direct checkout within Google's AI interface coming soon
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Can the busiest ecommerce shopping period of the year really not be right for your brand?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand."

They break down why this lazy thinking is leaving serious money on the table and share creative strategies that work even for premium, no-discount brands.

Jimmy also makes a big announcement about his plans to launch his own ecommerce brand in 2026, sharing his ChatGPT brand naming process and why he's choosing organic social over Google Ads for initial growth.

Charles reveals the push notification results that generated over $100K in revenue with just 2 hours of monthly management.

You'll learn:

• Why every ecommerce brand can participate in Black Friday (even premium brands that never discount)
• The Merry People case study: Free socks instead of discounts still crushes Black Friday
• Creative Black Friday promotions: competitions, giveaways, refund strategies, and mystery gifts
• How one brand saw 136% sales increase from a single Black Friday prep email (no discount required)
• Push notification results: $100K+ revenue from 21,000 subscribers with minimal management
• Up Promote affiliate app results: $1,400 revenue from one affiliate in 3 weeks
• How to recruit quality affiliates and why affiliate marketing differs from paid ads
• LLMrefs review: The simplest tool for tracking your AI search visibility
• Why action-takers succeed while excuse-makers stay stuck in the same place
• The real difference between paid and free business communities
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

When was the last time you updated your brand search ad copy?

Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords.

They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period.

You'll learn:

• How to optimize brand search ads for Black Friday (stop duplicating your organic listings)
• The meta title research showing 57% CTR improvements from simplicity words
• Why collection pages and product pages need opposite optimization strategies
• Editorial-style collection pages that rank in AI search results
• The mystery gift upsell strategy that increases AOV without heavy discounting
• How to use AI for content creation without sounding robotic
• Performance Max bidding concerns and rising cost-per-click trends
• Why your Google Ads, email, and social teams need to coordinate (especially for BFCM)
• How to write blog posts about influencers in your niche for free traffic
• The future of search: AI Overviews, Tesla phones, and Meta smart glasses

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:
Join our FREE Facebook community, Shopify Marketing Secrets:https://www.facebook.com/groups/shopifymarketingsecrets

Watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

What's the right name for showing up in AI searches?

Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?"

They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money.

You'll learn:

• The ongoing acronym debate: GEO, LLMO, AEO, SEO AI or just "AI Search"?
• Why Shopify stores have a massive competitive advantage in AI search
• When to scale based on ROAS vs break-even calculations
• Attribution tracking reality: why platforms claim credit for same conversions
• Server-side tracking importance for accurate revenue reporting
• Creative Black Friday approaches beyond sitewide discounts
• The $150K revenue month that actually lost $10K in profit
• Why weekly client calls are a red flag for both freelancers and clients

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community. Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

What happens when Google breaks every SEO rank tracking tool overnight?

Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales.

You'll Learn:

• How Google's technical change affects every major rank tracking platform
• Why SEO tools can no longer track rankings beyond the top 10 positions
• Affiliate marketing strategies with influencers already recommending your products
• Content structure optimized for AI search engines and LLM visibility
• Black Friday preparation priorities that actually move the needle
• Why experience commands premium pricing in marketing services
• Blog writing techniques that drive sales instead of vanity metrics

About the Hosts: Charles Travers specializes in Ecommerce SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

Subscribe for weekly ecommerce marketing insights from practitioners in the trenches!

How do you create the first premium supplement brand specifically designed for outdoor adventurers?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition.

You'll learn:

• How to leverage complementary partnerships (entrepreneur + content creator)
• Building a 25% email conversion rate from 500 subscribers
• Premium positioning strategy competing with Athletic Greens
• Why agency skills transfer differently to ecommerce than expected
• Strategic partnership approach: finding creators with aligned audiences
• Customer research tactics: emailing every single buyer for insights
• International expansion challenges and retail partnership opportunities
  

Connect with Hursh:
Instagram: @optiventure.co
Website: optiventure.co

About the Hosts: Charles Travers specialises in Shopify SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 10+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

FREE SEO Health Check: Running a 7-8 figure Shopify store? Get a FREE SEO Health Check.

Note: This is Episode 2 on podcast platforms, but we have 35+ previous episodes live on YouTube! @EcommerceMarketingChats