Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center.

This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly.

Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025).

He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality.

You'll learn:

• What Google's new AI Business Agent does and why it matters for your store
• Why product descriptions are now more critical than your meta titles for AI visibility
• The targeting mistake most brands make in product descriptions (features vs. benefits)
• Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one store
• How to write descriptions that tell AI exactly who your product is for
• Why copying manufacturer descriptions guarantees zero AI visibility
• The Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant Center
• How to get super admin access for the Business Agent (hint: it's not in Merchant Center)
• Why bulk AI optimization fails and the agent approach that works better
• Blog posts still work, but research matters more than the writing
• Gemini vs ChatGPT: The preference shift happening amongst SEO professionals
• Direct checkout within Google's AI interface coming soon
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Free Resources:

Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

Can the busiest ecommerce shopping period of the year really not be right for your brand?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand."

They break down why this lazy thinking is leaving serious money on the table and share creative strategies that work even for premium, no-discount brands.

Jimmy also makes a big announcement about his plans to launch his own ecommerce brand in 2026, sharing his ChatGPT brand naming process and why he's choosing organic social over Google Ads for initial growth.

Charles reveals the push notification results that generated over $100K in revenue with just 2 hours of monthly management.

You'll learn:

• Why every ecommerce brand can participate in Black Friday (even premium brands that never discount)
• The Merry People case study: Free socks instead of discounts still crushes Black Friday
• Creative Black Friday promotions: competitions, giveaways, refund strategies, and mystery gifts
• How one brand saw 136% sales increase from a single Black Friday prep email (no discount required)
• Push notification results: $100K+ revenue from 21,000 subscribers with minimal management
• Up Promote affiliate app results: $1,400 revenue from one affiliate in 3 weeks
• How to recruit quality affiliates and why affiliate marketing differs from paid ads
• LLMrefs review: The simplest tool for tracking your AI search visibility
• Why action-takers succeed while excuse-makers stay stuck in the same place
• The real difference between paid and free business communities
  

About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:

Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

When was the last time you updated your brand search ad copy?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords.

They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period.

You'll learn:

• How to optimize brand search ads for Black Friday (stop duplicating your organic listings)
• The meta title research showing 57% CTR improvements from simplicity words
• Why collection pages and product pages need opposite optimization strategies
• Editorial-style collection pages that rank in AI search results
• The mystery gift upsell strategy that increases AOV without heavy discounting
• How to use AI for content creation without sounding robotic
• Performance Max bidding concerns and rising cost-per-click trends
• Why your Google Ads, email, and social teams need to coordinate (especially for BFCM)
• How to write blog posts about influencers in your niche for free traffic
• The future of search: AI Overviews, Tesla phones, and Meta smart glasses

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us:
Join our FREE Facebook community, Shopify Marketing Secrets:https://www.facebook.com/groups/shopifymarketingsecrets

Watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

What's the right name for showing up in AI searches?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?"

They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money.

You'll learn:

• The ongoing acronym debate: GEO, LLMO, AEO, SEO AI or just "AI Search"?
• Why Shopify stores have a massive competitive advantage in AI search
• When to scale based on ROAS vs break-even calculations
• Attribution tracking reality: why platforms claim credit for same conversions
• Server-side tracking importance for accurate revenue reporting
• Creative Black Friday approaches beyond sitewide discounts
• The $150K revenue month that actually lost $10K in profit
• Why weekly client calls are a red flag for both freelancers and clients

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community. Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

What happens when Google breaks every SEO rank tracking tool overnight?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales.

You'll Learn:

• How Google's technical change affects every major rank tracking platform
• Why SEO tools can no longer track rankings beyond the top 10 positions
• Affiliate marketing strategies with influencers already recommending your products
• Content structure optimized for AI search engines and LLM visibility
• Black Friday preparation priorities that actually move the needle
• Why experience commands premium pricing in marketing services
• Blog writing techniques that drive sales instead of vanity metrics

About the Hosts: Charles Travers specializes in Ecommerce SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

Subscribe for weekly ecommerce marketing insights from practitioners in the trenches!

How do you create the first premium supplement brand specifically designed for outdoor adventurers?

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish.

In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition.

You'll learn:

• How to leverage complementary partnerships (entrepreneur + content creator)
• Building a 25% email conversion rate from 500 subscribers
• Premium positioning strategy competing with Athletic Greens
• Why agency skills transfer differently to ecommerce than expected
• Strategic partnership approach: finding creators with aligned audiences
• Customer research tactics: emailing every single buyer for insights
• International expansion challenges and retail partnership opportunities
  

Connect with Hursh:
Instagram: @optiventure.co
Website: optiventure.co

About the Hosts: Charles Travers specialises in Shopify SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 10+ years scaling ecommerce businesses.

Connect With Us: Join our Facebook community: Shopify Marketing Secrets

FREE SEO Health Check: Running a 7-8 figure Shopify store? Get a FREE SEO Health Check.

Note: This is Episode 2 on podcast platforms, but we have 35+ previous episodes live on YouTube! @EcommerceMarketingChats

What does it take to build a business from 30K to nine-figure revenue in just five years?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth.

You'll learn:

• Five traits of nine-figure ecommerce founders
• Why revenue plateaus for 6+ months signal danger
• Black Friday prep strategies that work
• Email automation: 10x improvement case study
• Push notifications: $112K additional revenue
• Paid ads + SEO integration for seasonal campaigns
  

Plus Jimmy's coaching success stories including a client who went from 0.7 to 5.7 ROAS in six weeks.

Note: This is Episode 1 on podcast platforms, but we have 30+ previous episodes live on YouTube!