What's the right name for showing up in AI searches?

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).

In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?"

They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money.

You'll learn:

• The ongoing acronym debate: GEO, LLMO, AEO, SEO AI or just "AI Search"?
• Why Shopify stores have a massive competitive advantage in AI search
• When to scale based on ROAS vs break-even calculations
• Attribution tracking reality: why platforms claim credit for same conversions
• Server-side tracking importance for accurate revenue reporting
• Creative Black Friday approaches beyond sitewide discounts
• The $150K revenue month that actually lost $10K in profit
• Why weekly client calls are a red flag for both freelancers and clients

About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.

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