Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist).

In this episode, we cover three topics that every ecommerce store owner can take action on right now:

• Jimmy reveals a cost per click calculator he built with AI in 12 minutes. It uses just three metrics, your average order value, conversion rate, and profit margin, to tell you exactly what you can afford to pay per click before you start losing money
• Charles breaks down the new Bing Webmaster Tools AI performance dashboard. For the first time, you can see which pages on your site are being cited by Microsoft Copilot, what "grounding queries" are driving those citations, and what this means for your AI search strategy
• We spotlight OBVI (myobvi.com) as the gold standard for Shopify store conversion rate optimization. From their minimalist collection pages to their long-form product pages packed with upsells, cross-sells, and quiz funnels, this is the site every ecommerce brand should study
  

Whether you're running Google Ads, optimizing for AI search, or trying to improve your website's conversion rate, this episode gives you a clear action plan.

📩 Free Resources Subscribe to Charles's newsletter "In The Search Trenches" for weekly ecommerce SEO and AI search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter

👥 About the Hosts

Charles Travers - Shopify SEO & AI Search Consultant helping 7-8 figure DTC brands grow organic visibility, traffic and revenue.

Jimmy Dalgleish - Google Ads specialist and ecommerce coach.

🔗 Connect With Us

• Facebook: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/