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Emily Coyne on Building a Luxury Wedding Empire with Intention
In this episode of The Hard Launch, Natasha sits down with luxury wedding planner and founder of Emily Coyne Events, Emily Coyne, for a candid, behind-the-scenes look at what it really takes to design unforgettable, high-end events. Known for her meticulous attention to detail, hospitality-driven approach, and signature "no roadblocks" philosophy, Emily shares stories from her most unforgettable weddings — from unexpected emergencies to wild client requests (including trucking in spin bikes from across the state).
Natasha and Emily dive deep into the realities of luxury wedding planning: building a business from scratch, earning trust in a small market, attracting aligned clients, navigating budgets, and creating weddings that feel intentional instead of simply expensive. Emily also shares practical, insider advice for 2026 brides — including the most overlooked design choices, biggest planning mistakes couples make, and unexpected items every bride should pack.
Whether you're a bride, a planner, a founder, or simply obsessed with iconic weddings, this episode is packed with industry secrets, honest business insights, and design wisdom you won't hear anywhere else.
Follow Emily Coyne Events on Instagram
Follow The Hard Launch on Instagram
Watch the full episode on YouTube
Timestamps:
00:00 – 01:19 | Intro & Overview
01:20 – 03:40 | The Craziest Request Ever
03:42 – 06:00 | When Things Go Wrong
06:00 – 08:20 | Lavish vs. Intentional Weddings
08:20 – 10:45 | Starting Emily Coyne Events
10:45 – 13:10 | Turning Passion into a Business
13:10 – 15:25 | Building Reputation Before a Brand
15:25 – 17:45 | Trust, Transparency & Tech in Weddings
20:05 – 24:50 | Finding the Right Clients & Saying No
24:55 – 27:25 | Staying True to Your Vision
29:30 – 31:50 | Top Planning Mistake Couples Make
31:50 – 34:10 | Budgeting & Real-World Advice
34:11 – 36:29 | Design Tip: The Power of Chairs
38:54 – 41:16 | Getting a Client's Vision Out of Their Head
41:16 – 43:20 | Creating a Cohesive Aesthetic
43:39 – 45:11 | Rapid Fire: Trends & Details
45:25 – 48:22 | Budget-Friendly Design Secrets
48:22 – 49:20 | Emergency Kit & Final Tips
View all episodes
By Natasha YuhjtmanIn this episode of The Hard Launch, Natasha sits down with luxury wedding planner and founder of Emily Coyne Events, Emily Coyne, for a candid, behind-the-scenes look at what it really takes to design unforgettable, high-end events. Known for her meticulous attention to detail, hospitality-driven approach, and signature "no roadblocks" philosophy, Emily shares stories from her most unforgettable weddings — from unexpected emergencies to wild client requests (including trucking in spin bikes from across the state).
Natasha and Emily dive deep into the realities of luxury wedding planning: building a business from scratch, earning trust in a small market, attracting aligned clients, navigating budgets, and creating weddings that feel intentional instead of simply expensive. Emily also shares practical, insider advice for 2026 brides — including the most overlooked design choices, biggest planning mistakes couples make, and unexpected items every bride should pack.
Whether you're a bride, a planner, a founder, or simply obsessed with iconic weddings, this episode is packed with industry secrets, honest business insights, and design wisdom you won't hear anywhere else.
Follow Emily Coyne Events on Instagram
Follow The Hard Launch on Instagram
Watch the full episode on YouTube
Timestamps:
00:00 – 01:19 | Intro & Overview
01:20 – 03:40 | The Craziest Request Ever
03:42 – 06:00 | When Things Go Wrong
06:00 – 08:20 | Lavish vs. Intentional Weddings
08:20 – 10:45 | Starting Emily Coyne Events
10:45 – 13:10 | Turning Passion into a Business
13:10 – 15:25 | Building Reputation Before a Brand
15:25 – 17:45 | Trust, Transparency & Tech in Weddings
20:05 – 24:50 | Finding the Right Clients & Saying No
24:55 – 27:25 | Staying True to Your Vision
29:30 – 31:50 | Top Planning Mistake Couples Make
31:50 – 34:10 | Budgeting & Real-World Advice
34:11 – 36:29 | Design Tip: The Power of Chairs
38:54 – 41:16 | Getting a Client's Vision Out of Their Head
41:16 – 43:20 | Creating a Cohesive Aesthetic
43:39 – 45:11 | Rapid Fire: Trends & Details
45:25 – 48:22 | Budget-Friendly Design Secrets
48:22 – 49:20 | Emergency Kit & Final Tips