Sen is joined by a special guest on this week's podcast: Claudia Adreani, Business Head of Customer Excellence at Boehringer Ingelheim. Amongst a plethora of topics, they discuss the evolving world of marketing in pharma and Claudia's gymnastics pedigree!

Spencer is joined by eyeforpharma Chairman Paul Simms to discuss the upcoming eyeforpharma Barcelona 2020 event, as well as the importance of pharma finding and communicating their purpose to the public.

The new year has seen the pharma industry's involvement in a number of issues of global significance. And this week, Sen takes us through initiatives pharma companies have begun in January to combat the coronavirus outbreak and climate change.

Sen chats to James, co-founder of social media consultancy, Social Tree Global. They discuss the SMIP event he hosted in November and explore why pharma should overcome their social media fears to create meaningful relationships with HCPs and patients.

Isabel is joined again by Michaila to discuss her recent GOLD article, 'Marketing Forecast: Cloudy with a Chance of AI', which looks at the potential of AI to help pharma marketers streamline budgets and target with better accuracy...

Spencer is joined by Kris Sterkens, Company Group Chairman (Europe, Middle East and Africa) of Janssen and they discuss a range of topics including the evolving sales landscape, learning from tech start-ups and patient-centric drug development.

Sen casts some predictions for the coming year, looking at how the industry may respond to the rise of medicinal cannabis, as well as patient demand for easier access to clinical trials.

Sen reflects on the year 2019 and all the exciting news, challenges and trends that have been taking place in the pharmaceutical industry.

Sen and Isabel discuss how the pharmaceutical industry can refresh their traditional sales and marketing models, plus reveal how storytelling can be the key to engaging colleagues with radical change.