Debuting on this week's EMG Podcast is Isabel and Michaila from the GOLD editorial team. Together they discuss the rise and influence of the podcast and why pharma should be embracing the medium.

Sen takes us through some particularly eye-catching stories from the pharma industry in September. This includes developments in emerging areas such as medicinal marijuana, digital therapeutics, and AI technology.

This week, we hear the thoughts of Andrea Palmer, President of Publicis Health Media, on a range of topics, including how the pharma industry can fulfil evolving consumer expectations, plus her personal ambitions and career highlights to date.

This week, eyeforpharma Chairman Paul Simms visits the EMG offices to chat to Spencer about the upcoming eyeforpharma patient and marketing conferences in London in October, as well as his perspective on recent trends in the pharma industry.

In this episode, Sen and Kirstie discuss the increasingly influential Generation Z. They firstly analyse the unique characteristics of this population before looking at the methods pharma can use to engage them most effectively.