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Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty
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Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program.
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By Loyalty360
4.5
44 ratings
Send us a text
Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program.
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