This week on 808’s & Convo, Emo G taps into legacy, rollout strategy and whether nostalgia still pays in 2026.

First up, J. Cole hits the road in an old Camry for his “Trunk Sale” vlog series…pulling up to colleges across the Carolinas selling physical copies of his new & ‘last’ album “The Fall Off” out the trunk like it’s 2009. Is this the most genius, on-brand marketing move we’ve seen in years? Emo breaks down how this “mom & pop” approach fits perfectly into Cole’s brand and staying true to oneself pays off.

Next, we dive into Baby Keem and his upcoming sophomore album “Ca$ino”. With his 3-part “Booman” docuseries, Keem gives us rare family footage, interviews with relatives and Kendrick Lamar & a deeper look at navigating poverty between Chicago, Long Beach, and Las Vegas. We talk about the five-year gap since “The Melodic Blue”, the emotional weight of losing his grandmother, and how casinos became both escape & inspiration. Is this rollout signaling growth or pressure?

Finally, we quickly tap into millennial nostalgia as Bow Wow & B2K launch their “Boys 4 Life Tour” featuring Pretty Ricky, Waka Flocka Flame, Jeremih, Yung Joc, Amerie, Crime Mob&  Da Franchise Boyz. It’s giving Scream Tour energy…but do we grown millennials still show up the same? And will Gen Z even care?

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Opening Set List:

Oceans- JAŸ-Z feat. Frank Ocean

Public Service Announcement- JAŸ-Z

Run This Town- JAŸ-Z feat. Rihanna & Kanye West

I Know- JAŸ-Z feat. Pharrell 

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