Emotional Intelligence in Sales: Why Trust Matters with Jeremy Hills

In this episode of the District 32 or D32 podcast, host Kingsley sits down with mindset leadership coach and sales trainer Jeremy Hills to discuss why many people struggle to close sales. Jeremy emphasises the importance of building trust and emotional connections with prospects before attempting to sell products or services. He explains how understanding a customer's deeper emotional needs, matching and mirroring their energy and body language, and addressing their real concerns can significantly improve closing rates. Jeremy also highlights the three stages of trust and how to navigate through them to build stronger relationships with clients. The conversation provides valuable insights for anyone looking to improve their sales techniques and foster meaningful connections with customers.

00:00 Introduction and Guest Introduction

00:46 The Importance of Building Trust in Sales

03:10 Techniques for Building Rapport

07:08 Understanding Customer Emotions and Objections

11:42 Maintaining Connection and Overcoming Resistance

13:46 Conclusion and Teaser for Next Episode