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This week is part three of the Brand to Fame series and we go deeper than offers, content, or strategy. We go into the soul of branding.
I talk about what it really means to build emotional and cultural magnetism in your brand. Because if you’re still relying on logic, selling features, or over-explaining your offers, you’re missing the real reason people buy.
Your dream client isn’t looking for a sales page. She’s looking for a feeling.
break down the difference between a brand that feels like a world - and one that just blends in. I talk about identity resonance, cultural relevance, and the quiet magnetism that creates premium pull long before anyone clicks “buy.”
This is what it takes to build a brand that people crave proximity to. You’re not here to run a business. You’re here to build a world.
Here are the highlights:
Understanding Emotional Magnetism (2:25)
Identifying Magnetism Gaps (5:43)
Elements of a Magnetic Brand (7:05)
Rebuilding Brand Identity (11:07)
And if this episode made your cells buzz...
By Reem AlShamsiThis week is part three of the Brand to Fame series and we go deeper than offers, content, or strategy. We go into the soul of branding.
I talk about what it really means to build emotional and cultural magnetism in your brand. Because if you’re still relying on logic, selling features, or over-explaining your offers, you’re missing the real reason people buy.
Your dream client isn’t looking for a sales page. She’s looking for a feeling.
break down the difference between a brand that feels like a world - and one that just blends in. I talk about identity resonance, cultural relevance, and the quiet magnetism that creates premium pull long before anyone clicks “buy.”
This is what it takes to build a brand that people crave proximity to. You’re not here to run a business. You’re here to build a world.
Here are the highlights:
Understanding Emotional Magnetism (2:25)
Identifying Magnetism Gaps (5:43)
Elements of a Magnetic Brand (7:05)
Rebuilding Brand Identity (11:07)
And if this episode made your cells buzz...