She Reigns by Reem AlShamsi

You can’t build a Fame Brand hiding behind your screen forever.

In this episode, I’m joined by Daesha Donza—luxury retreat & event coordinator for high-level coaches and creatives—who’s redefining what it means to bring your brand offline and into the real world.

Together, we’re pulling back the curtain on what it actually takes to host an in-person retreat that doesn’t just look pretty, but builds presence, visibility, and unforgettable client experiences rooted in your brand essence.

From logistics to luxury to legacy-building—this one’s for the woman ready to go from digital to iconic.

What We Cover

• Why in-person experiences are the next power move for brand growth
• The most overlooked mistakes coaches make when planning a retreat
• How Daesha customizes every retreat to match the host’s brand + vibe
• What it’s really like planning the Rise to Royal Retreat together (👀)
• How to turn your in-person events into lasting brand equity + fame

Here are the highlights:

Daisha's Journey and Approach to Retreat Planning (7:25)

Challenges and Logistics of Hosting a Retreat (8:02)

The Importance of Hiring a Retreat Planner (10:58)

Daisha's Vision for the Rise to Royal Retreat (11:33)

The Impact of In-Person Experiences on Attendees (38:04)

The Role of Luxury in Retreat Planning (38:27)

Connect with Daesha Donza here (www.instagram.com/daeshadonze

If you’re dreaming of hosting a sold-out retreat, stepping into full-body visibility, and creating experiences that position you as the face of your own movement, this episode is for you.

Ready to join Reem on her Rise to Royal Retreat? DM Reem on Instagram here. (www.instagram.com/thereemalshamsi)"

 

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

In this episode, I sat down with the incredible Marissa Dahlin to talk about building a brand that actually feels like you, not a copy-paste version of what everyone else is doing. 

We talk about dropping the shame, trusting your voice again, and finding the confidence to show up as your fullest, most magnetic self. 

In this conversation, we talk about:

👑 How to tap into what makes you unique and own it.

👑 Building self-love and acceptance around the aspects of yourself that don't fit the "perfect" mold.

👑 Embracing the discomfort of being fully expressed online and trust that it will lead to greater connections and success

👑 Marissa's free 3-day brand audit to start bringing more of your authentic self into your business.

If you’ve been stuck in the cycle of following rules, feeling like you need to look or sound a certain way, this conversation is your permission slip to burn the rule book and finally build a brand that sells because it’s yours.

Here are the highlights:

When “professional” meant hiding my personality (3:05)

The moment I realised fun had to come first (7:10)

Dropping the shame and owning my quirks (10:44)

Balancing chaos, magnetism, and confidence (16:01)

How to know when your brand isn’t really you (17:41)

Why your authentic voice will always be your superpower (26:29)

Connect with the fabulous Marissa ♥️

Instagram

Website

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

This episode is all about the perception gap, and why your brand might not be matching the level you’re actually playing at. 

I break down what perceived value really means, how branding controls perception, and the mistakes I see women making when they price high-ticket offers without luxury-level presentation. 

I share examples from Dior to Target, the concept of premium visual holes, and why your brand must evolve alongside you. 

If you’re ready to close the gap and position yourself as the premium choice in your industry, this episode will show you how.

Here are the highlights:

Why perception is everything in branding (1:44)

The Dior vs. Target problem (9:57)

Spotting your premium visual holes (12:22)

Why you need to rebrand as you evolve (14:05)

Turning offers into luxury experiences (18:31)

Building not just brands, but fame brands (21:40)

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

Welcome back to She Reigns, in this week’s episode, I’m speaking directly to the woman who’s already in it - you've launched offers, made money, built your niche… but you know there's something bigger with your name on it.

We’re getting real about why your brand might look pretty but still isn’t converting at the high-ticket level you desire. 

This is where FAME Soul comes in - the identity layer of your brand that moves people beyond your content and straight into your world. I’ll share why your legacy starts with who you are, not just what you do, and how to build a brand people feel before they even read a word.

If you’re ready to stop tweaking templates and start embodying the energy of a woman who gets paid $30K+ to be who she is - this is your episode.

Here are the highlights:

The Importance of Fame Soul (2:59)

Signs of Under-Expression in Your Brand (5:46)

The Role of Fame Soul in Brand Success (7:12)

The Brand of a Mastermind and Rise Royal Retreat (9:51)

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

You know I’ll preach brand, visibility, luxury embodiment all day — but today’s episode is about something most high-achieving women wait to care about... until burnout, brain fog, or mystery symptoms force them to. 👀

My guest is Rachel Taylor — a Functional Diagnostic Nutrition Practitioner, mama, and founder of Rachel Taylor Health. After years of struggling with unexplained symptoms and feeling completely dismissed by conventional care, she found her power in functional health — and now helps other women do the same.

In this conversation, we talk about:

👑 Why your health is your most underrated business asset

👑 How ‘normal’ labs can still mean something’s off

👑 What your body might be trying to tell you (but no one’s listening)

👑 Creating sustainable health routines that support your actual lifestyle — not some Pinterest fantasy

This episode is real, refreshing, and a reminder that the woman behind the brand — YOU — deserves to feel GOOD. Because the truth is: your next-level brand won’t come from more strategy… it’ll come from building a body and lifestyle that can hold the vision.

🖤 Go follow Rachel @racheltaylorhealth, plug into her world, and give her all the love. 

Where to find Rachel Taylor: Website | Instagram

Here are the highlights:

Normalising Symptoms vs. Understanding Health (2:03)

Challenges of Conventional Healthcare (5:09)

The Importance of Listening to Your Body (8:16)

Signs of Body Stress in High Achievers (11:10)

Connecting Health to Business Success (21:57)

Functional Lab Testing and Health Insights (39:23)

Advocating for Women's Health (41:55) 

Keywords:

functional health, women's health, business and wellness, female entrepreneurs, nervous system regulation, personal branding, health for CEOs, entrepreneurship and health, high-performing women, luxury lifestyle, Brand to Fame, Rise to Royal Retreat, Dubai retreat, women in business, health as business asset

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

In this episode, I’m joined by the powerhouse herself, Katie Rogers, and let me tell you… this conversation is the kind of soul-shifting, truth-spilling energy that’ll live rent-free in your body for days.
We talk about what it really means to lead yourself like a queen when everything feels like it’s burning down. Katie shares her raw, no-fluff story of walking away from a life that looked perfect on the outside (but felt like a prison on the inside), rebuilding herself from the ground up, and creating an empire rooted in self-sourced power, feminine leadership, and emotional mastery.
This episode is for the woman who’s done outsourcing her power. Who’s ready to hold duality like a throne. Who’s been craving that unshakable self-trust that says, “I’ve got me, always.”
You’ll hear us talk about:👑 What it really looks like to rise from rock bottom💋 Leading a brand and business from your highest self, not your trauma💥 Why emotional mastery is the most underrated business strategy🔥 How to hold wealth, power, pleasure, and pain in the same breath
This is the new era of womanhood, leadership, and legacy-building. Get ready to feel cracked open in the best way.
🖤 Go follow Katie @katierogerscoaching, plug into her world, and give her all the love. Where to find Katie Rogers: Website | Instagram | Podcast

Keywordsfeminine power, emotional mastery, personal growth, self-trust, insourcing, authenticity, leadership, transformation, coaching, empowerment, personal brand, personal branding, luxury brand
Chapters00:00 Introduction to Soul-Led Leadership01:59 Katie's Transformative Journey10:40 The Art of Reinvention14:09 Embracing Evolution Over Endpoints15:34 Navigating the In-Between21:08 Understanding Emotional Mastery26:55 The Dangers of Outsourcing Power31:08 Practical Insourcing Techniques35:38 Embracing Abundance and Success39:48 The Power of Emotional Mastery43:13 Breaking Through Capacity Limits47:15 Becoming Her: The Journey of Evolution53:23 Authenticity and Self-Expression58:47 Reclaiming Personal Power
And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

There was a time when just walking past a luxury store made me shrink, even when I knew deep down I was meant to be in those rooms.

In this episode, I’m getting real about what luxury truly means -  and why it starts with how you see yourself, not what’s in your bank account.

I’m sharing how I went from feeling like an outsider to becoming the embodiment of luxury, and how you can do the same. If you’re building a high-end brand, this conversation is your reminder that you already belong. You just need to decide it.

Here are the Highlights:

Luxury and Self-Perception (01:42)

Overcoming Intimidation (3:38)

Immersing Yourself in Luxury (5:28)

Luxury Embodiment and Brand Building (9:49)

Your Invitation To The Rise to Royal Retreat (12:17)

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

In the final episode of the Brand to Fame series, I talk about the shift that takes you from chasing sales to becoming the woman they chase. 

The truth is, high-level clients don’t buy based on deliverables or long lists of bonuses - they buy based on identity, emotion, resonance, and presence. If you’ve been hustling, lowering prices, or constantly posting to stay relevant, this episode is your wake-up call.

I share what changed everything for me: realising it’s not what I do that sells - it’s who I am.

Inside this episode, I walk you through the four shifts that take you from effort to embodiment. From refining your emotional calibration to building an irresistible brand universe, this is about creating a signature presence that draws people in before they even know what you sell.

If you’re done tweaking strategies and ready to step into the brand that reflects the power you already hold, the Brand to Fame mastermind is open.

Here are the highlights:

The Shift from Effort to Presence (2:10)

Identifying and Overcoming Brand Identity Misalignments (4:02)

Steps to Transition from Chasing to Being Chased (5:22)

Join the Brand to Fame Mastermind (8:09)

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

This week is part three of the Brand to Fame series and we go deeper than offers, content, or strategy. We go into the soul of branding.

I talk about what it really means to build emotional and cultural magnetism in your brand. Because if you’re still relying on logic, selling features, or over-explaining your offers, you’re missing the real reason people buy.

Your dream client isn’t looking for a sales page. She’s looking for a feeling.

 break down the difference between a brand that feels like a world - and one that just blends in. I talk about identity resonance, cultural relevance, and the quiet magnetism that creates premium pull long before anyone clicks “buy.”

This is what it takes to build a brand that people crave proximity to. You’re not here to run a business. You’re here to build a world.

 

Here are the highlights:

Understanding Emotional Magnetism (2:25)

Identifying Magnetism Gaps (5:43)

Elements of a Magnetic Brand (7:05)

Rebuilding Brand Identity (11:07)

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE

In this episode of the Brand to Fame series, I’m sharing the shift that changed everything for my business: moving from selling offers to selling a world. 

If you’re tired of explaining your deliverables and justifying your prices, this one is for you.

I dive deep into the difference between being seen as just another option vs. creating a brand people crave to be part of. I break down how premium clients buy - not for the checklist, but for the transformation and emotional resonance your brand delivers. 

I also share how I went from breaking down pricing to signing $30k clients with no sales page, just strategic embodiment and brand presence.

Tune in if you’re ready to stop selling products and start building a cultural moment. Let’s make your brand unforgettable.

 

Here are the highlights:

The Shift from Selling Offers to Building a World (1:35)

The Power of Emotional and Cultural Experience (5:39)

Identifying and Overcoming the Offer-Selling Mindset (8:20)

Refining the Brand for Premium Clients (11:07)

Success Stories and Client Transformations (12:54)

Invitation to Join the Mastermind (13:11)

And if this episode made your cells buzz...

• Connect with Reem HERE
• Come to the Rise to Royal Retreat HERE
• Apply for the Brand to Fame Mastermind HERE