Second Street Avenue

"Emotional Selling: Connecting with Customers Beyond Products"


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Hello Titans

In this captivating episode of the series, we delve into the

intriguing world of consumer behavior and explore why people are drawn to
emotions rather than products.

Join me as I unravel the mysteries behind

purchasing decisions and uncover the deep-rooted psychological factors that
drive individuals to invest in experiences, connections, and the intangible
aspects of their consumer journey.

Discover how emotions shape our buying

habits, influence brand loyalty, and ultimately redefine the way we perceive and
interact with the products we consume.

Tune in to gain insightful perspectives

from experts, delve into real-life case studies, and gain a profound
understanding of why the emotional connection triumphs over the tangible in the
marketplace.

...more
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Second Street AvenueBy Rudolph Amoako-Akonnor