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Business does not need to be hard, and systems can make it even easier!
Tara Leson is a systems and automations expert helps entrepreneurs set up their back end systems so they can get time back and focus on why they started their business! She is passionate about helping entrepreneurs live in their LIFE, not in their business and still make daily sales!
Tara opens up about her experience with ADD and how using Asana in the early stages of her business helped her stay organized and focused. She provides invaluable tips on starting with email lists, managing tasks with tools like Asana, and conducting system audits that can save both time and money.
In this episode:
Action Steps:
Resources Mentioned:
Connect with Tara:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com
TikTok: https://www.tiktok.com/@tara.leson?_t=8jfMcqslyLN&_r=1
BTS of Online Business without the BS: https://podcasts.apple.com/us/podcast/bts-of-online-business-without-the-bs/id1739517936
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Business does not need to all look and feel the same. Business can be whatever you want it to be!
Natalie De Vincenzi, a business mentor, founder of You Are Enough Co and digital nomad, joins the podcast today to talk all about business and how it should align with the life you want to live.
She provides invaluable advice on shifting from an employee mindset to an entrepreneurial mindset, the importance of identity work, and highlights the necessity of balancing life and business.
Her Business Mentorship: for kind-hearted, ambitious, female entrepreneurs who crave confidence, making an impact, and authentically growing their business. As a mentor, I focus on the business + the human behind the business through my signature combination of mindset, heartset, and business strategy.
You Are Enough Co: an apparel company focused on mental health awareness. They are dedicated to uplifting others and reminding each other we are enough. 100% of proceeds go to mental health awareness & research.
Action Steps:
Connect with Natalie:
Instagram: https://www.instagram.com/coaching.by.natalie
You Are Enough Co.: https://youareenoughco.com
The Business with Heart Podcast: https://podcasts.apple.com/us/podcast/the-business-with-heart-podcast/id1719395508
Natalie’s recommended reading list: https://docs.google.com/document/d/1aMCv7Ny5APRIeHnVitiHnFyXXbtU10ehaABtOhOO2zI/edit?usp=sharing
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Sales is something that every entrepreneur can hone their skills on. This episode will help you with that!
In this episode, I chat with Simon Severino, TEDx Speaker, Podcast Host Ranking Top 2.5%, Forbes contributor, Triathlete.
Simon Severino has created +2B in additional sales for his clients over the last 21 years. Simon Severino is the author of "Strategy Sprints" and CEO of Strategy Sprints. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it.
Simon shares insightful sales strategies, including the importance of conversation starters, engaging the client, and evolving talks into commitments. He discusses the biggest mistakes in sales.
Action Steps:
Connect with Simon:
Website: https://www.strategysprints.com
LinkedIn: https://www.instagram.com/brighteyescreative/
YouTube: https://www.youtube.com/channel/UCqe61wN1WKIqWLEzuB9CPOA
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
How Alexa Philips Transitioned from Corporate to Freelancing Success!
Alexa Phillips is a content strategist, brand marketing consultant, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps businesses create content-driven brand experiences. She is also the author of Creatives Anonymous, a weekly newsletter about navigating creativity in the 21st century.
We discuss Alexa's experiences in transitioning from an employee to an entrepreneur, the impact of corporate pressure on mental health, and the importance of leveraging personal connections.
She also shares actionable marketing strategies with long-form content, and how to do a self audit on your brand.
Alexa is also the queen of hot takes, and shares her best content hot takes with us, including one about AI that has kept me thinking since this episode!
Action Steps:
Connect with Alexa:
Website: https://www.brighteyescreative.co
Musing to Monetized: https://www.brighteyescreative.co/musing-to-monetized
Instagram: https://www.instagram.com/brighteyescreative/
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Entrepreneurship does not happen overnight. Often times, I takes years of strategic planning. For Jessica Lackey, this was a 6 year process!
Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.
Jessica shares her six-year journey to starting her own business, and the importance of planning, building relationships, and having a human-centric approach. We discuss the stages of business growth, the pitfalls of hustle culture, the value of market research, and actionable steps for entrepreneurs. Jessica also highlights the significance of taking intentional actions and offers advice on creating sustainable business practices.
Action Steps:
Connect with Jessica:
Website: https://www.jessicalackey.com
Stages of Business Assessment: https://www.jessicalackey.com/welcome
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
If you find SEO to be stressful and confusing, this episode is for you!
I am joined by Tianna Mamalick an SEO content strategist with over 10 years of marketing experience. Her company SMB Marketing School offers done for you SEO services and focuses on teaching entrepreneurs how to do and scale their SEO.
In this episode, we cover what you actually need to know about SEO, the importance of a blog, how to track if what you are doing is working and how AI tools, like Chat GPT, can help you with your processes.
Resources:
UberSuggest for keyword research
Action Steps:
Connect with Tianna:
Website: https://smbmarketingschool.com/
Free Keyword Course & Master SEO for Entrepreneurs Course: https://smbmarketingschool.com/courses
Instagram: https://www.instagram.com/smbmarketingschool/
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Do you feel uninspired to keep posting because you feel like your actions are not paying off? I am here to tell you that even the smallest of actions matter in the big picture.
In this solo episode I discuss strategies for staying motivated and maintaining a long-term vision during the slower seasons of your business. This episode is full of actionable steps to take when business is slow to set yourself up for success when business is busy!
Entrepreneurship comes in waves, and learning to go with the flow is one of the best things you can do for yourself and your business.
Action Steps:
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Laura Sinclair believes that you and your business deserve to be seen. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, Laura has dedicated her life's work to teaching women how to grow their businesses and take big leaps into their entrepreneurial dreams through her podcast, courses, and events.
Laura went from corporate dropout to multi-six figure business owner. Her journey ranges from public relations, sports marketing, sponsorship marketing and social media management, to nutrition coach, gym owner, women's event host, community builder, author, podcast host, investor, and CEO.
Laura is a mom of two, CEO of the boutique social media marketing agency, The LJ Social Agency and the host of This Mother Means Business podcast.
Action Steps:
Connect with Laura:
Instagram: https://www.instagram.com/itslaurasinclair/
This Mother Means Business: https://thismothermeansbusiness.buzzsprout.com/
Get Free Business Help: https://www.laura-sinclair.com/community-connection
Community: www.thismothermeansbusiness.com
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Courtnie Nichols, the owner of TravelBash, joins the podcast to talk all about blogging, SEO, becoming the thought leader in your industry, and so much more.
Courtnie is a highly accomplished entrepreneur and travel industry expert. She is the founder of TravelBash, a destination wedding concierge, and the CEO of TRVLB, a luxury travel design studio that specializes in creating bespoke travel experiences for discerning clients. Additionally, Courtnie serves as an advisor and consultant to various travel brands, helping them craft tourism marketing strategies that resonate with modern cultural travelers.
With years of experience as a successful fundraiser, Courtnie's passion for travel led her to pursue a career in the travel industry. She is a certified agent, event planner, and natural connector, who leverages her expertise to create VIP experiences for her clients. Moreover, she is a vocal advocate for a more inclusive travel environment, particularly for people of color.
Courtnie's remarkable journey has taken her all over the world, starting with her first solo flight at the age of 10. She has lived in Europe and explored countless destinations, which gives her a unique perspective that she shares with her clients. When she isn't traveling or consulting with travel brands, Courtnie resides in Radford, VA, with her husband, Darris, who is the Head Men's Basketball Coach of the Radford University Highlanders.
Resources:
They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/
Building a Story Brand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=donaldmille0e-20&linkId=808a3e50ee65a7b443011a7f283ced6a&language=en_US&ref_=as_li_ss_tl
Action Steps:
Connect with Courtnie:
Website: https://www.travel-bash.com
LinkedIn: https://www.linkedin.com/in/courtnienichols/
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Today we are getting into the world of influencer marketing with Alessandro Bogliari. Alessandro is a digital entrepreneur and growth marketer, serving as the Co-Founder & CEO of The Influencer Marketing Factory. This global agency specializes in influencer marketing, assisting brands and companies in launching campaigns on TikTok, Instagram, and YouTube.
We discuss how businesses should be staying on top of the next big thing, if small businesses should be using influencer marketing to grow, and how case studies can help your clients decide to go with your services!
Action Steps:
Connect with Alessandro:
Website: https://theinfluencermarketingfactory.com/
LinkedIn: https://www.linkedin.com/in/alessandrobogliari/
The Influence Factor Podcast: https://podcasts.apple.com/us/podcast/the-influence-factor-by-the-influencer-marketing-factory/id1587732837
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
Instagram: https://www.instagram.com/espressopodcastproduction/
TikTok: https://www.tiktok.com/@espressopodproduction
Music: John Kiernan. www.johnkiernanmusic.com
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
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