Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson by Jorgen Sundberg

At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand concepts into the recruitment process.

Anne Kennedy Dotson is the Global Head of Employer Brand, Recruitment Marketing & University Relations at Pfizer.

Anne Kennedy Dotson on LinkedIn: https://www.linkedin.com/in/anne-kennedy-dotson-8362128/

Careers at Pfizer: https://www.pfizer.com/about/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office.

Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi.

Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/

Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/

Working at Sanofi: https://jobs.sanofi.com/en

The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling

As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are.

Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise.

Rachel Duran on LinkedIn: https://www.linkedin.com/in/rachelduran/

HPE Careers: https://careers.hpe.com/us/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.

Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.

Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/

Workday Careers: https://www.workday.com/en-us/company/careers/overview.html

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors.

Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group.

Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/

Life at Expedia: https://careers.expediagroup.com/life/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets.

Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG.

Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/

IHG Careers: https://careers.ihg.com/en/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP.

Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon.

Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/

Careers at Verizon: https://www.verizon.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand.

Mercedez Lockett-Hart is the Employer Brand Manager at Adyen.

Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/

Careers at Adyen: https://careers.adyen.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent.

Kim Wilkes is the Head of Talent Attraction at Zapier.

Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/

Jobs at Zapier: https://zapier.com/jobs

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!