Talent chooses companies as carefully as customers choose brands.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers.

Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success.

Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.