In this episode of Cappuccino with HR, Rudi Bauer is joined by Tatjana Obenaus, Senior Employer Branding Consultant (Ex-Booking.com, Ex-Miro, Ex-Nike), to discuss how authentic storytelling shapes employer branding. From crafting tailored narratives for diverse audiences to exploring AI's role in storytelling, they tackle the challenges of creating messages that resonate without becoming generic. The discussion also highlights the importance of transparency during crises and the impact of internal storytelling on talent retention and engagement.