Employer branding is not just about filling roles. It is about creating experiences that are authentic, transparent, and deeply connected to culture.

In this episode of Employer Branding Unfiltered, John Graham sits down with Shavonne Thomas to talk about her journey through talent acquisition into employer branding, with a focus on the pharmaceutical industry. Shavonne shares insights on building an Employer Value Proposition (EVP), the role of DEI in shaping culture, and why authenticity is non-negotiable.

They also explore the difference between employer branding and recruitment marketing, how cultural challenges impact employee experience, and the importance of community support for professionals in this space.

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Employer branding has never been more important or more misunderstood.

In this episode of Employer Branding Unfiltered, John Graham sits down with Ankit Pathak to explore the evolving landscape of EB, the challenges leaders face in driving real change, and why transparency is the new authenticity.

They dig into:

This is a candid, thoughtful conversation about what it takes to build employer brands that matter. Not just campaigns, but movements that employees can believe in.

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In this episode of Employer Branding Unfiltered, host John Graham sits down with Arielle Julie to explore the intersection of advertising, recruiting, and employer branding. Arielle shares her journey from agency life to talent branding, breaking down how experiential activations, co-branded events, and human-centered approaches can create unforgettable recruitment experiences that truly resonate.

Connect w/ Arielle: https://www.linkedin.com/in/ariellejulie/

They discuss:

✨ Arielle’s insights remind us that employer branding isn’t just about attraction—it’s about experiences, connection, and authenticity.

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🎙 Unpacking Employer Branding with Claire De Souza | Employer Branding Unfiltered In this episode of Employer Branding Unfiltered, host John Graham sits down with Claire De Souza, co-founder of the EB Space community, to talk all things employer branding—from the evolution of the function to what it really takes to build an authentic brand employees and candidates trust. Claire shares her journey into the field, the growing recognition of EB roles, and how the pandemic forever shifted employee expectations. She opens up about the importance of embracing the “ugly side” of your brand, creating space for honest storytelling, and how community can fuel innovation in our work. They also explore: • How to prove the value of employer brand without over-polishing the truth • The tension between recruitment marketing and brand authenticity • Why collaboration between EB, comms, and marketing is a non-negotiable • How EB Space is creating bold, fresh experiences for brand pros everywhere ✨ If you’re navigating employer branding, struggling to connect with your people, or just looking for your community—this episode is for you. 📺 Watch more episodes and connect with the EB Unfiltered community: https://shaker.com/employer-brand-unfiltered/employer-branding-unfiltered-ep-3-claire-de-souza/ 🔔 Don’t forget to subscribe to our channel and hit the bell so you never miss a new drop. ⸻ 🎧 Chapters: 00:00 Introduction to Employer Branding Unfiltered 01:10 Claire De Souza’s Journey in Employer Branding 03:33 Growth and Evolution of Employer Branding Roles 06:09 Challenges in Proving Employer Brand Value 10:45 Employer Brand Beyond Talent Attraction 11:16 The Importance of Collaboration in Employer Branding 15:17 Embracing the Ugly in Employer Branding 17:04 Fear of Reputation and the Impact on Employer Branding 22:08 The Need for Honesty in Employer Branding 23:58 Measuring the Impact of Employer Branding 26:27 The Cost of Unfilled Roles 28:51 Employer Brand and Recruitment Marketing 32:39 Understanding Business Needs 33:36 Creating the EB Space 38:58 Innovative Event Formats 48:03 Building Authentic Connections

What happens when storytelling, data, and authenticity collide in the world of employer branding?

In this episode, John Graham sits down with Paige Elliott, a bold force in the EB space, to unpack what it really means to build a brand from the inside out. From activating your EVP to navigating DEI with intention, Paige shares how she disrupted the system by putting out content that resonated—and didn’t ask for permission.

We explore the power of cross-functional collaboration with marketing and comms, how to build social strategies that actually land, and why authenticity can’t be faked—especially in the age of AI.

If you’ve ever wrestled with the tension between corporate approval and creative impact, this one’s for you.

In this engaging conversation, John Graham and Summer Baruth explore the evolving landscape of employer branding, discussing its significance beyond recruitment marketing. Summer shares her journey through various industries, emphasizing the importance of cultural intelligence, internal messaging, and the need for employer brand leaders to be disruptors. They delve into the challenges of navigating legal compliance while maintaining authenticity and the critical role of showcasing employee stories. The discussion highlights the future of employer branding, focusing on retention and the human element in a rapidly changing world. Key Takeaways: - Summer Baruth emphasizes the importance of cultural intelligence in employer branding. - The role of employer branding is evolving to include broader organizational strategies. - Employer branding should focus on retention as much as attraction. Summer's journey showcases the diverse paths into employer branding. - The distinction between employer brand and recruitment marketing is crucial for clarity. - Internal messaging is vital for maintaining employee trust and engagement. - Legal challenges are impacting how companies communicate their brand. - Summer advocates for a holistic view of employer branding across departments. - The importance of showcasing employee stories to reflect company values. - Summer's experience highlights the need for employer brand leaders to be disruptors. #employerbranding #employeestorytelling #retentionstrategies #employerbrand #strategy #recruitmentmarketing

Join John Graham and Cristal Mikenas, Head of Global Employer Brand and Recruitment Marketing at Takeda, as they discuss strategies for building impactful employer branding programs. Learn how to align with corporate communications, provide resources to recruiters during EVP development, and secure leadership buy-in for branding initiatives. Cristal shares insights into team structure, brand activation, the importance of authenticity in DEI efforts, and the role AI can play in transforming the employer branding landscape.

Join John Graham and Alex Her as they dive into the critical role of employer branding in attracting and retaining top talent. From addressing challenges and leveraging empathy to aligning with marketing and securing executive buy-in, this episode offers actionable insights for HR and recruitment professionals. Alex shares his global experiences in bringing employer brands to life across industries and explores the future of employer branding as an independent function within organizations.

In this episode, John Graham and Hassan Al-Hindwan explore how merging marketing and HR can create powerful employer branding strategies. Hassan shares insights on co-creating EVPs, fostering collaboration between internal teams, and aligning branding initiatives with organizational goals. They discuss the importance of authenticity, transparency, and a focus on diversity and inclusion to build trust and engagement. With practical advice on activation and measurement, this conversation is a must-watch for professionals in employer branding, recruitment marketing, and talent acquisition.

Join John Graham and Sedef Buyukatamen as they explore the challenges and opportunities in employer branding. This insightful conversation covers the importance of authenticity, employee experience, and aligning culture with the employer brand. Sedef shares thoughts on EVP misconceptions, DEI initiatives, and the transformative role of AI in branding strategies. Whether you’re a seasoned professional or new to the field, this episode offers valuable perspectives on navigating the complexities of employer branding.